169 episodes

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.

What2Know - a Marketing and Communications Podcast W2O

    • Business
    • 5.0 • 22 Ratings

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.

    Ensuring Pancreatic Cancer Patients Can Thrive: Julie Fleshman, President & CEO, PanCAN

    Ensuring Pancreatic Cancer Patients Can Thrive: Julie Fleshman, President & CEO, PanCAN

    Doubling the survival rate of pancreatic cancer is an ambitious goal but a noble one. Julie Fleshman joins the show to discuss how her organization, PanCAN, is ensuring a world in which all pancreatic cancer patients will thrive.

    • 23 min
    Being a Change Driver: La Tonya Davis, Founder, Chief Hope Dealer & Podcast Host of The Breast Talk Ever

    Being a Change Driver: La Tonya Davis, Founder, Chief Hope Dealer & Podcast Host of The Breast Talk Ever

    Host of The Breast Talk Ever podcast, Breast Cancer survivor, and committed change driver, La Tonya Davis joins this week’s show to share her truly inspiring story.

    • 29 min
    Solving Complex Problems in Cancer Care: Dr. Omolola Salako, Oncologist & Founder of Oncopadi

    Solving Complex Problems in Cancer Care: Dr. Omolola Salako, Oncologist & Founder of Oncopadi

    Dr. Omolola Salako, 5th Annual Grand Prize winner of the Astellas Oncology C3 Prize, joins the podcast to discuss her experience as an oncologist turned innovator and founder of a digital health tech startup. Learn about how she is working to empower patients in her home country of Nigeria.

    • 26 min
    Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry

    Creating a Healthier World Through Communications: Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS & Jim Weiss, Founder & CEO, Real Chemistry

    Healthcare is forever changed because of COVID-19. Terri Sanders of HIMSS and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health.

    • 35 min
    The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health

    The Renaissance of Digital Health: Dr. Michael Blum, Chief Digital Transformation Officer, UCSF Health

    The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, plus he shares a pretty clever answer for the album he'd bring on a desert island.

    • 27 min
    Bringing Real Chemistry to SXSW: Hugh Forrest, Chief Programming Officer, SXSW & Jim Weiss, CEO/Founder, Real Chemistry

    Bringing Real Chemistry to SXSW: Hugh Forrest, Chief Programming Officer, SXSW & Jim Weiss, CEO/Founder, Real Chemistry

    Real Chemistry Founder & CEO, Jim Weiss & Hugh Forrest, Chief Programming Officer of SXSW, discuss the innovative, future-thinking nature of SXSW, the excitement around #RealChemSXSW, and reminisce on the early days of the festival.

    • 42 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

Bryan Kramer ,

Such great content!

The host, Aaron Strout, always has a way of drawing you in and creating a sense that you are right there in the room with him and the guest. To top it off, the content is not only useful but applicable right away. I’ve got a small group of podcasts on rotation, this is one of them and will continue to be. Go subscribe and download, you will thank me later.

Business Improv ,

Something valuable for everyone

This show covers a wide range of interesting topics led by Aaron and his learned guests. WIth engaging conversations they delve deep and come out with valuable, actionable tips for every level of business leadership!

krislrobinson ,

Thoughtful & informative!

Aaron and his guests are a pleasure to listen to. They provide not only thought provoking dialogue, but offer innovative ideas and perspectives to familiar topics. Refreshing!

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