159 episodes

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.

What2Know - a Marketing and Communications Podcast W2O

    • Marketing
    • 5.0 • 21 Ratings

The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.

    Standing Up Sanitizing Stations & Meeting a Need: Kelsey Carroll, Founder of Stand Up Stations

    Standing Up Sanitizing Stations & Meeting a Need: Kelsey Carroll, Founder of Stand Up Stations

    Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.

    • 26 min
    Preventing, Detecting & Treating Colon Cancer: Brooks Bell, Colonoscopy Enthusiast & Board Member of the Colorectal Cancer Alliance

    Preventing, Detecting & Treating Colon Cancer: Brooks Bell, Colonoscopy Enthusiast & Board Member of the Colorectal Cancer Alliance

    Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.

    • 34 min
    Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer

    Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer

    Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.

    • 38 min
    Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know

    Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know

    Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.

    • 23 min
    Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author

    Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author

    Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.

    • 40 min
    Using Data to Help People Do More, Feel Better & Live Longer: Sara Hughes, SVP & Head of Biostatistics, GSK

    Using Data to Help People Do More, Feel Better & Live Longer: Sara Hughes, SVP & Head of Biostatistics, GSK

    The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.

    • 31 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Bryan Kramer ,

Such great content!

The host, Aaron Strout, always has a way of drawing you in and creating a sense that you are right there in the room with him and the guest. To top it off, the content is not only useful but applicable right away. I’ve got a small group of podcasts on rotation, this is one of them and will continue to be. Go subscribe and download, you will thank me later.

Business Improv ,

Something valuable for everyone

This show covers a wide range of interesting topics led by Aaron and his learned guests. WIth engaging conversations they delve deep and come out with valuable, actionable tips for every level of business leadership!

krislrobinson ,

Thoughtful & informative!

Aaron and his guests are a pleasure to listen to. They provide not only thought provoking dialogue, but offer innovative ideas and perspectives to familiar topics. Refreshing!

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