The What 2 Know podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you, the listener, stay ahead of the ever changing marketing and communications landscape.
Standing Up Sanitizing Stations & Meeting a Need: Kelsey Carroll, Founder of Stand Up Stations
Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.
Preventing, Detecting & Treating Colon Cancer: Brooks Bell, Colonoscopy Enthusiast & Board Member of the Colorectal Cancer Alliance
Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.
Distinguishing Digital from Data: Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer
Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.
Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know
Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.
Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author
Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.
Using Data to Help People Do More, Feel Better & Live Longer: Sara Hughes, SVP & Head of Biostatistics, GSK
The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.
Customer ReviewsSee All
Such great content!
The host, Aaron Strout, always has a way of drawing you in and creating a sense that you are right there in the room with him and the guest. To top it off, the content is not only useful but applicable right away. I’ve got a small group of podcasts on rotation, this is one of them and will continue to be. Go subscribe and download, you will thank me later.
Something valuable for everyone
This show covers a wide range of interesting topics led by Aaron and his learned guests. WIth engaging conversations they delve deep and come out with valuable, actionable tips for every level of business leadership!
Thoughtful & informative!
Aaron and his guests are a pleasure to listen to. They provide not only thought provoking dialogue, but offer innovative ideas and perspectives to familiar topics. Refreshing!