What’s a SKU? How do you decide how many products to make‪?‬ Making It: The Business of Making & Selling Products

Get ready, because today we’re diving headfirst into the whirlwind world of SKUs (Stock Keeping Units).

If you’ve ever wondered, ”Why the heck are SKUs so important?”, then boy, do I have the answers for you! They’re the unsung heroes of any product business, and in this episode, I’ll spill the beans on all their secrets. From creating a standout SKU strategy to understanding their massive role on platforms like Amazon, we’re exploring it all.

Ever had a moment of curiosity about how we structured SKUs for our multi-million-dollar soap and cologne business? Or how about the sheer magic of tracking sales trends? I’ve got you covered with stories, tips, and tricks. Plus, I’ll be sharing some fantastic resources that you won’t want to miss!