4 episodes

Marketing changes fast, so to get ahead in your marketing career and make improvements to help your business, join best-selling author Dr. Dave Chaffey and Ritchie Mehta for our monthly practical WNIM round-up.

What's New in Marketing? Podcast Dr Dave Chaffey and Ritchie Mehta

    • Marketing

Marketing changes fast, so to get ahead in your marketing career and make improvements to help your business, join best-selling author Dr. Dave Chaffey and Ritchie Mehta for our monthly practical WNIM round-up.

    #004 Feb '20: JTBD, Playbooks, Google Updates

    #004 Feb '20: JTBD, Playbooks, Google Updates

    In this episode, Richie and Dave covered:1. [Jobs to be Done Methodology]:(https://www.davechaffey.com/digital-marketing-glossary/jobs-to-be-done-in-marketing-jtbd-methodology/)2. [Marketing Playbooks]:(https://www.davechaffey.com/digital-marketing-glossary/marketing-playbook/) 3. [Example Email mistake from Amazon]:(https://www.linkedin.com/feed/update/urn:li:activity:6626082422435966976/)4. [Chromium third-party cookie announcement]:(https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html) 5. [Google’s core updates for SEO including EAT and the quality guidelines]:(https://www.davechaffey.com/digital-marketing-glossary/googles-core-updates/)6. [Question - Social Intelligence including two free social listening tools]:(https://www.davechaffey.com/digital-marketing-glossary/social-listening/)7. [Question -RACE Marketing model]:(https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/)8. [T-shaped marketer]:(https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/)Thanks for listening! Feel free to:[Ask a question at WNIM]: (https://www.wnim.info)Or connect with us on LinkedIn: [Dave Chaffey]: (https://www.linkedin.com/in/davechaffey/)[Ritchie Mehta]: (https://www.linkedin.com/in/ritchiemehta/)

    • 43 min
    #003 Jan'20: Resolutions. Future of Marketing. Planning Tools.

    #003 Jan'20: Resolutions. Future of Marketing. Planning Tools.

    Resolutions and The Future of Marketing We discussed this Smart Insights and HubSpot report Dave authored on the Future of marketing. Also discussed:Smart Insights 90-day RACE marketing planning template. Actionable Analytics featuring the ‘HiPPO’. IDM professional skills census. Neil Perkins Only Dead Transformation Fish blog. Growth hacking, Ritchie mentioned https://www.linkedin.com/in/juanfelipecampos/ quoting the approach recommended by Sean Ellis, who is arguably the leading authority on Growth Hacking. Kevin Allocca, Trends Manager at YouTube, hosted the TED Talk, outlining the 3 reasons videos go viral. AO.com Facebook example Marketing planning tools We discussed these 5 Marketing planning tools.

    • 48 min
    #002 Dec '19: Design Patterns, Content Marketing Research & Google Updates

    #002 Dec '19: Design Patterns, Content Marketing Research & Google Updates

    Design Patterns:Design patterns - an introduction to persuasive marketing design patternsFoolproof - Post Office usability case study  Brand tone-of-voice - examples of brand tone-of-voice guidelines Content Marketing Institute Research - B2B Marketing 2020 Search Marketing:BERT - Google announcement on BERTCrafting Expertise, Authority and Trust with Entity-Based Content StrategySmart Insights SEO toolkit - SEO template for content editors and writersGoogle - Towards a faster web

    • 41 min
    #001 Nov '19: Customer Journeys, Conversational Marketing and Search Marketing latest

    #001 Nov '19: Customer Journeys, Conversational Marketing and Search Marketing latest

    Join us for our first ever episode of 'What's New in Marketing?' with your co-hosts Dave Chaffey and Ritchie Mehta where we discuss our vision for how the podcast will help marketers, plus we dive into our first hot topics: Customer Journeys, Conversational Marketing and the latest in Search Marketing.Show notesWe start by discussing customer journey maps - see examples and then using these website heatmapping tools. We then talk about the trend of conversational marketing as a key innovation in the Latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.Next, we talk about the challenges of organic search now that less than half of Google searches result in a click (research).We discuss the importance of getting into Google's SERPs features and tools like Mozcast and RankRanger that can help you check your presence.Finally, we look at some of the platform updates include new options for Facebook targeting and LinkedIn targeting.

    • 35 min

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