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Podcast on topics around websites, donor management, online communication and other technology topics for nonprofit organizations and their leadership. Hosts: Birgit Pauli-Haack (@bph) & Jim O'Reilley (@jimor5)

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Podcast on topics around websites, donor management, online communication and other technology topics for nonprofit organizations and their leadership. Hosts: Birgit Pauli-Haack (@bph) & Jim O'Reilley (@jimor5)

    Episode #23: Chromebooks, a small sample size

    Episode #23: Chromebooks, a small sample size

    In this episode, Jim O’Reilley describes his experience in first selecting and then purchasing a Chromebook to replace his PC.  While doing this he realized that the Chromebook may be an ideal fit for nonprofits, both because of the price points, and also because through Google Docs, it is an ideal way to share work products within a group.
    Birgit Pauli-Haack provides the technical narratives that allow us to focus on the technical features of the Chromebook.  There are links attached to lead the reader to the online comparisons and recommendations that led Jim to his purchase.
    Resources about Chromebooks and more

    Salon: How Google Chromebooks conquered schools
    PC Magazine: The Best Chromebooks of 2017
    WireCutter: The Best Chromebook
    Asus Chromebook Flip C302
    Amazon WorkSpaces
    Nonprofit and NGOs in the Cloud
    Google For Nonprofits

    Transcript: Chromebooks, a sample of one
    Jim O’Reilley: Hi everybody, welcome to Episode Number 23 of our podcast series for NPTechProjects, and this one is entitled “Chromebooks, a Small Sample Size”. The small sample size is me, can’t be any smaller sample than one person but it was kind of an interesting system that I went through or process and I’m hoping it will be helpful to you, our listeners. Let’s start off, and I’ll be as candid with you as I can about what was going on, why a new computer for me? My current laptop is or was because I’m now working off of the Chromebook, about six years old.
    Why a new Computer for me?
    It was getting old as evidenced by the fact that when I had a new cable provider come into the neighborhood, the speed on my computer was measured so slowly they actually hooked an ethernet cable up to it in order to try to speed up the process for the computer but it was also slowing down in general. I had been transferring documents and data from probably three other computers as they went through their lifestyle. When I upgraded to Windows 10 I noticed that any upgrades for Windows 10 were taking a long time. In some cases, the computer would actually, since I’d started as I was going to bed at night when I’d get on the next morning I’d find out that the computer went to sleep and I still had to finish the updates.
    Starting about three years ago I started using Google Apps as opposed to Microsoft Office or Windows Applications and the specific immediate one was using Google Docs instead of Word. I haven’t used Word now in well over two years and I’ve become very comfortable with that. That’s sort of the background.
    So why Chromebook?
    First of all, the price is very compelling. For less than $500 you can get a fully operational, fast, modern, computer. When I looked at my actual usage of what I was using my PC for almost everything I was doing was on the internet. That was of course amplified by the fact that I was in Google Docs where everything was in the cloud so that was not an issue to me, I wasn’t doing that much within the computer itself.
    Speed. It’s so much faster because there’s nothing to load. You turn it on and it’s on.
    Battery life. Because of its size, which is quite small, I was thinking of it that this would also replace my old iPad, which I haven’t used in a while, but instead of buying a new pad of some sort I could use the Chromebook for that place in my technical life if you will. When I looked at the applications I was using everything was available through the Chrome Book.
    Birgit Pauli-Haack: Well, that seems an unexpected winner in the race.
    Jim O’Reilley: Yes.
    How do Chromebooks fare in a business setting like a nonprofit organization?
    Birgit Pauli-Haack: How do Chromebooks fare in a business setting like a nonprofit organization? Let me ask you this, it’s a rhetorical question of course. Do we know any other institution that is constantly strapped for cash and has limited tech support staff? Yes, US s

    Episode #22: Optimize Your Emails to Donors for Mobile Reading

    Episode #22: Optimize Your Emails to Donors for Mobile Reading

    In episode #22, Birgit Pauli-Haack and Jim O’Reilley discuss what you can do to increase the effectiveness of your emails. First, they discuss the method in which your emails are received, hint: mobile. Then they go on with emphasis on how you can be more effective with your donor base. This discussion ranges from the use of John Haydon’s idea of ensuring that your donors feel like heroes to how to eliminate the problem of your emails ending up as spam.
    Should be good stuff for all…
    Reports on Email Marketing for Nonprofits & Business

    Emma’s 2017 Email Marketing Industry Report
    GetResponse: Email Marketing & Marketing Automation Excellence 2017
    Adobe Consumer Email Survey Report 2017
    Campaign Monitor Email Marketing Trends

    Tips & Tricks For Better Donor Retention  and optimal emails

    Lower First-Time Donor Remorse With This Amazingly Simple Strategy by John Haydon
    These 12 Ways to Thank Donors Will Keep Them from Saying Goodbye via NonprofitHub
    The Donor Retention Handbook
    7 Essential Tips to Creating Mobile Friendly Emails via CampaignMonitor
    How Can My Subscribers Whitelist Me? by Aweber
    How to Retain First-Time Donors with Your Email Welcome Series

    Transcript: Optimize Your Emails to Donors for Mobile Reading
    Jim O’Reilley:  Welcome to episode number 22 of the NPTech Series podcasts. My name is Jim O’Reilley. I am here with Birgit Pauli-Haack. We are the co-founders of NPTech Projects. The subject of today’s podcast is how to optimize, or optimizing, your emails to donors and supporters for mobile viewing. Why are we doing this episode now? We are all planning on your year-end campaigns about this time of year. Some new research has come out about mobile devices that we want to share with you, but we also want to give you a headline, and the headline is that your donors need to be your heroes relative to your non-profit organization. I’m stealing that and paraphrasing from John Haydon, whom you’ve heard from before in our podcast series. I also want to talk a little bit, very briefly, about something that MailChimp says, which is there’s a distinction to be made between mobile-friendly and responsive, since a mobile-friendly email is not necessarily responsive, and a responsive email is generally speaking always mobile-friendly.
    Mobile friendly vs Responsive Design
    Birgit Pauli-Haack: Well, hi everybody. Glad to be here again. I have a few thoughts, kind of the responsive or mobile-friendly. Responsive means it actually reacts to the size of the screen, so while a mobile-friendly email is just for the mobile device, a response can also be read on the bigger screens and not just on the small screens.
    Jim O’Reilley:Some of the recent research that’s come out, and this is by way of Campaign Monitor, is talking about open rates by devices. In 2011, 73% of emails were opened on a desktop and 27% were opened on a mobile device. Fast forwarding to 2016, 45%, less than half, are opened on a desktop and 55% are opened on a mobile device. That’s why mobile is the key for what you’re going to need to do effective emails.
    Birgit Pauli-Haack:  Yeah, it’s quite astonishing that within five years, the open rate for mobile has actually doubled, and more than half opening it on mobile. What we also found in that research, and we’ll put the link in the show notes, of course, is that emails that are opened on the desktop are many times also the second look at the email. So they are on the road or just opened the email on the mobile because they are doing something else on mobile, but then they go back to the office and open the email again. It might be because it’s not mobile-friendly or responsive, or it might be that the website or the click that comes that they open it up on a desktop, because the second resource wasn’t mobile-enabled or mobile optimized.
    Jim O’

    • 27 min
    Episode #21: Locating and handling graphics and photos for your Social Media and Blogs

    Episode #21: Locating and handling graphics and photos for your Social Media and Blogs

    Jim O’Reilley & Birgit Pauli-Haack discuss the value of visual content for social media and blog post. They provide solutions to the challenges content creators face locating and handling graphics and photos, from licensing and proper attribution to free images. They also talk about image quality, image weight and load speed of a website as a Google ranking factor. And lastly, Birgit & Jim go over the aspects of how a photo on the blog also becomes the eye-catcher on the social networks to drive traffic to your website. Birgit also goes off on a tangent about the creation of the Unsplash.com site as well as how long a Facebook Video should be.
    Thank you to all the #nptech folks, who inquired about our #HurricaneIrma experience on Facebook, Twitter, email, Slack etc. It has been quite heartwarming and we are very grateful for everyone who reached out. Jim and I and our families are ok, our houses intact. Some screen damage and lots of yard/ landscaping damages, though.  — Birgit
    Links and Resources on Handling graphics and photos

    42 Visual Content Marketing Statistics You Should Know in 2017 by Hubspot
    Best places to find graphics and photos for your Social Media and Blogs by Birgit Pauli-Haack

    Google Image Search
    Flickr Search

    Episode 37: Michael Sacca & Crew/Unsplash at  How I built it
    Analyze your site performance by Google
    WordPress Plugins for image compression

    Smush.it from WPMU DEV

    Next Episode: Episode 22
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    Previous Episode: Episode #20: Donor Data Privacy
    Transcript: Locating and handling graphics and photos for your Social Media and Blogs
    Jim O’Reilley: Hey everybody, welcome to NPTechProjects, episode number 21 in our podcast series. My name is Jim O’Reilley and I’m here with Birgit Pauli-Haack. And today we’re going to be discussing graphics … Locating and handling graphics and photos for your social media and blogs. And by the way, I should make sure that you understand that this is not the teleprompter version, instead this is the non-teleprompter version, where hopefully we’ll laugh and have a little more fun with you.
    The reason why this subject is important, locating and handling graphics, is that it not only attracts more readers to your website and making them stay longer, but there are legal restrictions about it and you ought to be aware of those. And we have some best sources that we’d like to share with you. And in addition to that, we’d like to talk to you a little bit about the speed of loading a graphic and how important that is to you. And I’m gonna turn it over to Birgit now, to do her introduction as to where we are.
    Birgit Pauli-Haack: Well, hi everybody. Welcome back. And this has been quite a journey on the podcast for the first 21 … Our 20th episode. And we learned quite a bit. In terms of graphics, yeah, I struggle with that since the beginning of time or the web. But it’s always interesting to see what other people do with graphics and I like it. So why the topic? Eye-tracking studies show internet readers pay close attention to information carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading the text on the page. That’s quoted from HubSpot’s 42 Marketing Statistics for 2017.
    Where can you find good photos and graphics to use?
    What of places where you can find good photos? I think the most favorite place for everybody is Google and the image search on Google. And the other one is the … I think it’s the mother of all photo sharing apps, which is Flickr. And it’s still around and a lot of photos is there. Those systems have been talking about legal restrictions, so you cannot just because you find it on Google use the image on your website. The photographer or the person that pos

    • 23 min
    Episode #20: Donor Data Privacy

    Episode #20: Donor Data Privacy

    Donor Data Privacy – Where it is now and where it appears to be going
    In this episode, Birgit and Jim revisit the topic of Donor Data Privacy. They begin with the premise that just as nonprofit organizations believe that they ‘own’ the content of their websites and blogs, so donors believe that they ‘own’ their private data. They explore the chain of technical events that can move the data from an email to a full blown exploration of their data that can be used for fund raising.
    They then describe the way that donor data has moved from a single identifier to an expansion that can tell the nonprofit how much a donor can afford to donate, and to which other nonprofits the donor may be contributing. The idea of the way in which Predictive Analysis has expanded is an interesting and perhaps frightening process.
    Finally, Birgit describes how a nonprofit can and should control the data that the donor has loaned them. This includes discussions with the donor, making sure that donors can opt-in as opposed to opting-out. Software systems that allow the nonprofit to control the data in their possession completely is the capstone to this episode.
    Privacy News Stories

    FTC’s Cross-Device Study Reveals Opacity of Data-Sharing Practices
    Firefox Lightbeam
    Network Advertising
    List DonorSearch databases
    The NonprofitTimes: Donor Privacy
    Opinion: Europe’s Strict New Privacy Rules Are Scary but Right
    BuzzMachine: SXSW: Privacy (and publicness) by Jeff Jarvis

    Privacy Policies of Nonprofit Organizations

    National Geographic Society
    Nonprofit Technology Network (NTEN)
    Colon Cancer Alliance

    Posts on Donor Data Privacy

    Donor Bill of Rights
    Donor Privacy in Online Donations

    Next Episode: Episode #21: Locating and handling graphics and photos for your Social Media and Blogs
    Subscribe to our podcast on your most favorite network:

    Previous Episode: Episode #19: How to Stack Technology Tools for a Startup Nonprofit

    Episode #19: How to Stack Technology Tools for a Startup Nonprofit

    Episode #19: How to Stack Technology Tools for a Startup Nonprofit

    Jim O’Reilley & Birgit Pauli-Haack discuss how to stack technology for a nonprofit in start-up mode from the very beginning and you will not have to rework major parts later on. A group of like-minded people working on an idea to better the world.  When the organization doesn’t have a 501c3 status yet and is not eligible for offerings via TechSoup, it is also not yet eligible for Google for non-profits, nor for Microsoft Office 365. We’ll discuss a path for founders to think through to the end vision. Before one starts the journey and as a result keeping the redo effort to a minimum. It’s not always possible that everything is a journey into the unknown, especially in technology, but there are some basic principles that apply when one begins to think about untangling your private information from your organization’s business.
    More information in below transcript
    Show Notes w/ Links to Resources
    Secure your private computers on public Wifi

    Techradar: The best free VPN 2017
    PC MagazineThe Best VPN Services of 2017
    Hotspot Shield
    Google Drive Desktop App 

    Email Service

    Why Gmail is awesome
    Google Will Stop Reading Your Emails for Gmail Ads Bloomberg News
    Using Google Drive for Board Collaboration

    Google for NonProfits

    Google Analytics

    Listen also to #5 Google Analytics with Yesenia Sotelo

    Google Search Console  
    Google MyBusiness
    Google Domains


    Restaurant vs Mealkit vs Grocery Shopping (or WordPress.com vs Jetpack vs WordPress.org by Helen Hou-Sandí, a release lead for WordPress Core.
    Listen to our podcast episodes:

    #2 Content Management systems
    #3 Getting Started with your org’s Website and
    #4 Nonprofit SEO Technology 21 century.

    Office Applications

    Libre Office
    Alternative: G-Suite, Microsoft Office.

    CRM  – Constituents Relationship Management

    The Best CRM Software of 2017 by PC Magazine
    Two Powerful Nonprofit CRMs by Upleaf
    A Consumer’s Guide to Low-Cost Donor Management Systems by Idealware
    Salesforce for Nonprofits
    CiviCRM – Open source constituent relationship management for non-profits, NGOs and advocacy organizations.

    Email Marketing:

    Constant Contact

    Social Media

    Charitable Giving on Facebook 

    Graphics Programs

    PC Magazine Review of Gimp 2.6.1

    More Resources on Nonprofit Technology Products

    TechSoup Products Donated to nonprofits for IT Infrastructure
    The Modern Mid-Size Nonprofit’s Tech Stack by Kyle Matthews
    2017 Field Guide to Software for Nonprofits

    Next Episode: Episode #20: Donor Data Privacy
    Subscribe to our podcast on your most favorite network:

    Previous Episode: Episode #18: Using Google Drive for Board Collaboration

    Transcript: How to Stack Technology Tools for NonProfits Starting Out
    Jim O’Reilley:
    Hi. Welcome to episode number 19 in our podcast series from NPTechProjects. I’m Jim O’Reilley and I’m here with Birgit Pauli-Haack. We are two of the founders of NPTechProjects.
    In this episode, we’re going to discuss technology stacking, specifically software. Stacking is a way to organize your software planning in such a way that from the very beginning to further down the line, you will not have to rework major parts of your plan due to forgetting important steps. We will be using the life cycle of a typical non-profit organization to make some points. A major life cycle point for a non-profit organization is the time when you gain your 501c3 designation, which is the point at which your donors can receive tax benefits from donations and typically a point at which you can begin to apply for grants from foundations and other enterprises.
    But that’s not the beginning. Let’s go to the non-profit in start-up mode. A group of like-minded people working on an idea to better the world.  When the organization doesn’t have a 501c3 status yet and is not eligible for offerin

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I truly enjoy listening to your podcasts! I like how you break down technical issues into simple concepts that are easy to understand while staying on point, not drifting off into a five-minute side story. You cut through the fluff and stay focused on your topic. Each time I listen, I walk away with something new I can apply to my professional tasks at work and/or my tech issues at home.

For example, Episode 5 discusses Google Analytics. I think adding a podcast guest with this specific expertise is exceptionally helpful. Yesenia Sotelo's answers to your questions are clear and easy to follow. In my work environment where the word "analytics" probably would make some dart into another room, I welcomed the so-called "listening journey" Yesenia took me on. She walked me through some how-to's and why certain statistics are more important than others.

Keep up the great work!

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