20 min
What's Next In: Customer Experience with Donald Chesnut What's Next In
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- Technology
In times like these, it's vital for businesses to be close to customers -- not so much in the physical sense but in touch with what they need, how they feel, and perhaps most important, how they can deliver goods and services.
Because of this, we see no better time for us to chat with Mastercard’s Chief Experience Officer Donald Chesnut who appeared on the latest episode of our podcast "What's Next In."
Chesnut chats about the strides and efforts Mastercard has made in enhancing customer experience, how his background in dramatic literature helps his job and an even an examination of the quote, "The experience of the product is bigger than the product itself..."
He also tackled the subject of small businesses and the hardships they're currently facing in this global pandemic.
In times like these, it's vital for businesses to be close to customers -- not so much in the physical sense but in touch with what they need, how they feel, and perhaps most important, how they can deliver goods and services.
Because of this, we see no better time for us to chat with Mastercard’s Chief Experience Officer Donald Chesnut who appeared on the latest episode of our podcast "What's Next In."
Chesnut chats about the strides and efforts Mastercard has made in enhancing customer experience, how his background in dramatic literature helps his job and an even an examination of the quote, "The experience of the product is bigger than the product itself..."
He also tackled the subject of small businesses and the hardships they're currently facing in this global pandemic.
20 min