232 episodes

Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!

What's Next! with Tiffani Bova Tiffani Bova

    • Business
    • 4.9 • 74 Ratings

Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!

    RELOAD: Raising Customer Value in Your Business with Bill Macaitis

    RELOAD: Raising Customer Value in Your Business with Bill Macaitis

    Welcome to the What's Next! Podcast with Tiffani Bova. 
    This week, I’d like to go back to a conversation I shared a while back with Bill Macaitis. Bill served as the go-to-market executive for three of the fastest growing SaaS companies: Slack, Zendesk, and Salesforce. He achieved five exits and now enjoys helping other companies achieve hyper-growth by leveraging his cumulative knowledge and helping build go-to-market playbooks and teams. 
     
    THIS EPISODE IS PERFECT FOR… anyone who is looking to turbocharge business performance. 
     
    TODAY’S MAIN MESSAGE… customer experience plays a bigger role than you think in your company’s growth. 
     
    You have to start with two key things: 1) Understand the top reasons your company is recommended 2) Then….understand why it isn’t.  
     
    Your brand is the sum of every customer touch point, which means everyone, whether they are a salesperson, a customer service agent, a marketer, or in an entirely different group – everyone must have a clear understanding of the value they bring to a customer’s journey.   
     
    Once everyone is moving forward in the same direction, then it’s a good time to discuss shared metrics and incentives. 
     
    WHAT I LOVE MOST… it’s always helpful to put yourself in someone else’s shoes. If you are in marketing, go on sales calls. If you are in sales, see what goes into creating the next lead generation campaign. Regardless of where you work in the company, listen in on customer service calls. When the entire company works together toward a shared goal, it will become more effective and the brand will be stronger for it. 
      
    Running time: 32:47
     
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    Find Tiffani on Social:
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    Find Bill On Social:
    LinkedIn 
    Twitter 

    • 32 min
    What Every Entrepreneur Needs to Know with Catalina Daniels and James Sherman

    What Every Entrepreneur Needs to Know with Catalina Daniels and James Sherman

    Welcome to the What's Next! Podcast with Tiffani Bova. 
     
    This week I’m thrilled to bring you an episode of What’s Next! Podcast with a powerful duo, Catalina Daniels and James Sherman who are co-authors of Smart Startups: What Every Entrepreneur Needs to Know.
     
    Catalina spent the first 17 years of her career at McKinsey, where she became a partner. She left McKinsey to become an entrepreneur and eventually an angel investor. She is a venture partner at Entrepreneurs Roundtable Accelerator, a prominent New York-based tech accelerator where she mentors U.S. entrepreneurs and helps non-U.S. entrepreneurs expand into the U.S. 
     
    James started his career at Bain as a consultant and then spent several years working in media with Time Inc. and Pearson. In 1997, he launched the Internet division of Martha Stewart Living. He then became a serial Internet entrepreneur and an active angel investor in New York startups. He's been a mentor to entrepreneurs and sits on the board of Harvard Business School's Alumni Angels of New York. 
     
    THIS EPISODE IS PERFECT FOR… anybody looking to gain some pearls of wisdom about entrepreneurship. 
     
    TODAY’S MAIN MESSAGE… entrepreneurship is a challenging journey and real experience from fellow founders is the most useful advice. Catalina and James interviewed eighteen HBS graduates and entrepreneurs who shared real-life experiences founding businesses. In this conversation, they share some of their findings - from the power of a great business model to strategies for scaling. 
     
    WHAT I LOVE MOST… using an ideation triangle to determine whether an idea is viable and assessing these criteria: size of the opportunity, relevant skills, and passion.
     
    Running Time: 28:20
     
    Subscribe on iTunes
     
    Find Tiffani on Social:
    Facebook
    Twitter
    LinkedIn
     
    Find Catalina Online:
    LinkedIn
     
    Find James Online:
    LinkedIn
     
    Catalina + James’ Book:
    Smart Startups: What Every Entrepreneur Needs to Know

    • 28 min
    RELOAD: How Big Companies Can Act Small with Tendayi Viki

    RELOAD: How Big Companies Can Act Small with Tendayi Viki

    Welcome to the What's Next! Podcast with Tiffani Bova. 
     
    This week on the What’s Next! Podcast, I’m bringing back a conversation with Tendayi Viki that I think is extremely valuable to re-listen to from time to time. 
     
    If you don’t know Tendayi, he’s an academic, the co-designer of Pearson's Product Lifecycle, which won the Best Innovation Program 2015 at the corporate Entrepreneur Awards in New York, and is on the shortlist for the Thinkers 50 Innovation Award. He’s also a contributing writer for Forbes and is the author of The Corporate Startup: How Established Companies Can Create Successful Innovation Ecosystems. 
     
    THIS EPISODE IS PERFECT FOR… bigger companies who want to act like a startup. 
     
    TODAY’S MAIN MESSAGE… to act small, companies must first think about their innovation ambition.   
     
    The first step is to create an innovation thesis and understand your minimum viable ecosystem – maybe that means conducting a small workshop instead of jumping straight into a 2-day event. Second, become clear about key trends.  Ask, who do we want to innovate for? Then, run through problems and challenges that could make life easier for your customer. Throughout the process, always measure everything against this question: Is this aligned with our innovation thesis?  
     
    As Tendayi says, “Figure out whether or not you have the right solution and then figure out whether or not you have the right business model.” 
     
    WHAT I LOVE MOST… a reoccurring theme has swept over the podcast: embrace non-traditional diversity. Make sure the middle management, legal, and the MBAs are involved; build teams with diverse thinking styles; and get out of the ordinary environment to be creative.  
     
    Diverse teams create creative tension and avoid internal silos – all good things.  
     
    Running Time: 34:37
     
    Subscribe on iTunes
     
    Find Tiffani Online:
    Facebook
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    LinkedIn
     
    Find Tendayi Online:
    Website 
    LinkedIn 
    Twitter 
     
    Tendayi’s Book: 
    The Corporate Startup
     

    • 34 min
    Master Speaking in the Moment with Matt Abrahams

    Master Speaking in the Moment with Matt Abrahams

    Welcome to the What's Next! Podcast with Tiffani Bova. 
     
    This week I’m thrilled to bring you an episode of What’s Next! Podcast with Matt Abrahams that I know you’re going to keep coming back to.
     
    Matt is a leading expert in communication with decades of experience as an educator, author, podcast host, and coach. As a lecturer in organizational behavior at Stanford University's Graduate School of Business, he teaches popular classes in strategic communications and effective virtual presenting. He has a new book out called Think Faster, Talk Smarter. 
     
    THIS EPISODE IS PERFECT FOR… anyone who wants to improve their communication skills and learn how to better think on their feet in a conversation.
     
    TODAY’S MAIN MESSAGE… most of our communication happens in the moment - not in a rehearsed presentation or a planned meeting. So how do you become a good speaker in the moment? Matt Abrahams breaks down the methodology behind it and gives practical tips and examples to learn how to master this important skill. 
     
    WHAT I LOVE  MOST… the formula that Matt shares for giving a concise but memorable pitch. He shares a live example in the show, but these are the four sentence starters that can be applied every time: What if you could… So that… For example… And that’s not all… 
     
    Running Time: 26:38
     
    Subscribe on iTunes
     
    Find Tiffani on Social:
    Facebook
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    LinkedIn
     
    Find Matt Online:
    Website
    LinkedIn
    Think Fast, Talk Smart Podcast
     
    Matt’s Book:
    Think Faster, Talk Smarter

    • 26 min
    RELOAD: How Habits Create Repeat Customers with Nir Eyal

    RELOAD: How Habits Create Repeat Customers with Nir Eyal

    Welcome to the What's Next! Podcast with Tiffani Bova. 
     
    This week I’m bringing back an interview with Nir Eyal, author of Hooked: How to Build Habit-Forming Products. Nir is an entrepreneur and has taught at Stanford School of Business. 
     
    THIS EPISODE IS PERFECT FOR… companies who want to change consumer behavior. 
     
    TODAY’S MAIN MESSAGE… most of what you do throughout the day is because of a habit, the impulse to behave with little or no conscious thought. You choose Google as your search engine out of habit, don’t you? If you are a business owner, you want to make sure that your product is what consumers use because of a habit. When you understand how to create habits, you can generate a tremendous amount of economic and customer value and keep customers coming back.  
     
    Of the four steps that define a habit — trigger, action, reward, and investment — the investment phase is the most critical. It is in this phase where the company gets the user to do something that increases the likelihood of returning.  
     
    How do you get repeat customers? 
     
    It is no longer about traditional advertising. It is more about exposure. Exposure has to be a new and exciting user experience that understands the customers’ wants and needs.  
     
    WHAT I LOVE MOST… if you want to start understanding your customer’s psychology, understand their emotional triggers. Every customer has a pain point usually associated with a negative emotion, like fear, loneliness, uncertainty, or boredom. Your product has to scratch that user itch and alleviate it through every successive interaction.  
     
    Running time: 29:36 
     
    Subscribe on iTunes 
     
    Find Tiffani on Social: 
    Facebook 
    Twitter 
    LinkedIn 
     
    Find Nir Online:
    Website 
    Twitter 
    Medium 
     
    Nir’s Book:
    Hooked

    • 29 min
    Use Language to Increase Your Impact with Jonah Berger

    Use Language to Increase Your Impact with Jonah Berger

    Welcome to the What's Next! Podcast with Tiffani Bova. 
     
    Settle in for an exciting episode of the What's Next! Podcast with Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Millions of copies of his books are in print in over 35 countries around the world. 
     
    He's also a world-renowned expert on natural language processing change, word-of-mouth influence, consumer behavior, and why things catch on. He's published over 80 articles in top-tier academic journals and teaches one of the most popular online courses. 
     
    But I think one of my favorite things about Jonah, and this is a first for a guest on this show, is that his work was actually a Jeopardy question. It said, “Jonah Berger says this three-word person-to-person interaction works ten times better than traditional ads. What is it?” The answer was “word of mouth.” How fitting!
     
    THIS EPISODE IS PERFECT FOR… anyone who wants to take greater power of language and words. 
     
    TODAY’S MAIN MESSAGE… language matters. It can motivate others, impact the way they feel, and lead to action. In this conversation, Jonah addresses the hot topic of large language models and how machines will change communication. But he also takes it back a few steps and reminds us that at the core of any type of communication is an understanding of what drives human behavior. 
     
    WHAT  I  LOVE  MOST… Jonah’s practical breakdown of the use of the word “should” versus “could.” He shares a study that found that those who were asked what they could do instead of what they should do found more creative solutions. This is a small but powerful example of how important language is.
     
    Running Time: 25:18
     
    Subscribe on iTunes
     
    Find Tiffani on Social:
    Facebook
    Twitter
    LinkedIn
     
    Find Jonah Online:
    Website
    LinkedIn
    Twitter
     
    Jonah’s Book:
    Magic Words

    • 25 min

Customer Reviews

4.9 out of 5
74 Ratings

74 Ratings

Gay&Sweaty ,

Fresh Takes!!

Whether you're preparing a speech or seeking fresh perspectives, these conversations are gold. This show is a treasure trove of inspiring conversations. You don’t want to miss out!! ⭐⭐⭐⭐⭐

Arlie K ,

Thanks Tiffani!

What's Next consistently features dynamic interviews with the most incredible people - if you’re currently a business owner, entrepreneur, or want to be one in the future than this podcast should be part of your weekly content diet.

Mitzi in Maryland ,

You’re in for an Awesome Experience

Tiffany is so knowledgeable and insightful that I’m ready to make you a bet: when you’ve finished any one of her podcasts, you’ll have received from her a fabulous gift. What’s that gift? She’ll leave you feeling energized and ready to be your best self! A pretty nice gift, wouldn’t you say?

Mitzi Perdue, Author, Businesswoman, and Founder of Win This Fight, Stop Human Trafficking!

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