What's On Strategists' Minds? - James Lees & Arthur Perez

Sweathead, A Strategy Podcast

Group Think is a London-based strategy community that gets people together to think, drink, and discuss. They have 500+ members. Here's an interview with James Lees (strategist at Sword and Stone) and Arthur Perez (Head of marketing and brand strategy at Depop) from Group Think in which I share 9 or 10 generalizations of things I've been hearing to see how London feels about planning. Points I ask them to consider include: 1. Not many agencies are clear on why they exist 2. "Advertising" has become a dirty word 3. "Going upstream" - is it really a thing? 4. The strategy career is amazing but many agencies don't know how to make it work 5. The confusion of the job title sprawl For the video, visit http://www.sweathead.co Group Think: http://www.group-think.co.uk/ James: http://twitter.com/jameslees101 Arthur: http://twitter.com/arezpe You can find Mark at http://www.twitter.com/markpollard

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada