2 episodes

That's the Big Idea is a podcast on research in economics, psychology, sociology, and more that applies to the nonprofit world. Every month, we feature conversations with people who have new and different ways of looking at the work fundraisers and charity leaders do every day.

What's the Big Idea? Allison Fine and The Chronicle of Philanthropy

    • Business

That's the Big Idea is a podcast on research in economics, psychology, sociology, and more that applies to the nonprofit world. Every month, we feature conversations with people who have new and different ways of looking at the work fundraisers and charity leaders do every day.

    Fundraising Events That Involve the "Martyrdom Effect"

    Fundraising Events That Involve the "Martyrdom Effect"

    In this episode of "What’s the Big Idea?," an expert discusses why donors take part in fundraising efforts in which they must physically "suffer."

    • 15 min
    How to Convert Year-End Visitors To Donors

    How to Convert Year-End Visitors To Donors

    An expert discusses how nonprofits can improve year-end giving results and convert online visitors to donors.

    • 13 min

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