What's the latest with AEO?

In this episode of Sidetrekked, Emilee and Shayne answer this big question: What’s up with answer engine optimization (AEO)? They discuss what AEO is and what marketers need to know about it in order to ensure customers are getting accurate, relevant, and valuable information (1:45). Emilee and Shayne also discuss what marketers can do to help increase the AEO value of their content — spoiler: some of the SEO principles still apply (12:15) — and how AEO is already impacting overall website traffic and the customer buying cycle (21:10). In Problem Solved, Shayne and Emilee welcome Trekk Content Strategist Nick Ostdick to discuss how we are reengineering content to align with AEO best practices (27:00). Finally, in Mics at the Bar, Trekk HubSpot Enablement Specialist Somer Baier gives us the lowdown on her favorite marketing automation tools in HubSpot…and some of her personal deadline habits (46:00). ADDITIONAL RESOURCES https://trekk.com/insights/should-i-hire-an-in-house-crm-administrator https://trekk.com/insights/ai-seo Website: trekk.com LinkedIn: https://www.linkedin.com/company/trekk/ Instagram: @TrekkDesign