What's The Point? - Discover Your Purpose

Bill Ellis; Brand Architect
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What's The Point? - Discover Your Purpose

Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.

  1. 3D AGO

    95. Stress-Free Book Marketing: Rick Lite on Self-Publishing, Promotion, and Author Success

    The Road to Successful Book Publishing In this episode of What’s the Point?, Bill Ellis sits down with Rick Lite, the founder of Stress Free Book Marketing, to discuss the ins and outs of self-publishing, book promotion, and long-term success as an independent author. With decades of experience helping authors launch and market their books, Rick shares invaluable insights into what it really takes to get a book into the world—and keep it thriving. Rick’s journey into the publishing industry began unexpectedly when he stepped in to help his wife, Lori, launch her children’s book series. What started as a short-term project turned into a lifelong passion for book marketing and self-publishing, leading to the creation of Stress Free Book Marketing. Now, Rick works with independent authors to help them navigate the complexities of self-publishing, from cover design to distribution and marketing strategies. Episode Highlights & Key Takeaways: The Birth of Stress Free Book Marketing: How Rick transitioned from the IT recruiting world to book publishing. The Role of an Author Platform: Why building an audience early is key to a successful book launch. The Truth About Book Marketing: Why it’s a multi-year journey, not a one-time event. Navigating Self-Publishing vs. Traditional Publishing: Understanding the trade-offs between control, royalties, and exposure. The Power of Beta Readers: How getting feedback before publishing can prevent costly mistakes. Marketing That Works: The importance of consistent engagement, building relationships, and leveraging social media. Lessons from Failure: The biggest mistakes new authors make—and how to avoid them. Persistence is Key: Why book marketing requires continuous effort long after launch day. Rick Lite’s insights into self-publishing and book marketing remind us that writing a book is just the beginning. Success in the publishing world requires strategy, persistence, and a willingness to adapt. Whether you’re an aspiring author or a seasoned writer looking to expand your reach, this episode offers valuable takeaways on how to market and promote your book effectively.   Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name:  Rick Lite Emai: rick@stressfreebookmarketing.com Phone: 678-642-9555 Website(s) http://www.stressfreebookmarketing.com SOCIAL MEDIA INFO: LinkedIn- https://www.linkedin.com/in/rick-lite/ Facebook- @‌stressfreebookmarketing Twitter- @‌stressfreepub Quick Episode Summary:  0:00 Bill introduces Rick Lite and the world of book marketing. 1:10 How Rick got into publishing by helping his wife with her children’s books. 5:00 Why authors struggle with marketing and how Stress Free Book Marketing helps. 10:00 The difference between traditional and self-publishing—and which one is right for you. 15:00 The importance of building an author platform before launching a book. 22:00 How beta readers provide critical feedback to refine a book before publishing. 28:00 Long-term book marketing strategies: What works and what doesn’t. 35:00 The truth about bestsellers—why short-term rankings don’t equal long-term success. 41:00 Final thoughts: Rick shares his “point” on doing what you love and making it work. Subscribe & Share: Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this episode with someone looking to publish or market their book. Success in the book world starts with taking the right steps—let Rick Lite show you how!

    41 min

  2. FEB 27

    94. Mastering Mindset and Performance: Dre Baldwin on Discipline, Confidence, and Success

    In this episode of What’s the Point?, Bill Ellis sits down with Dre Baldwin, the CEO and Founder of Work On Your Game Inc. Dre’s journey from a late-blooming high school athlete to a professional basketball player spanning nine years and eight countries is nothing short of remarkable. Now, with over 103 million content views, 35 books, and 3,200+ episodes of his Work On Your Game MasterClass, Dre is a master of high performance, consistency, and personal development. If you're looking for strategies to level up your mindset, this episode is packed with actionable insights. Episode Highlights & Key Takeaways: The Power of Persistence: How Dre went from getting cut from his high school team three times to playing professional basketball internationally. Finding Your Competitive Edge: Why mindset matters more than talent when it comes to long-term success. Overcoming Obstacles: How Dre turned rejection into fuel for growth and success. Building Confidence: The role of preparation, repetition, and exposure in becoming a high performer. Transitioning from Basketball to Business: How Dre leveraged his experiences to create Work On Your Game and impact millions. The Four Pillars of Success: Discipline, confidence, mental toughness, and personal initiative—and how to apply them in your life. The Importance of Clarity: Understanding the game you’re in and positioning yourself to win. Leveraging Digital Media: How Dre used YouTube and content creation to build a global brand. Why Everyone Needs a Game Plan: The importance of being proactive, not reactive, in both sports and life. Final Thoughts: Dre Baldwin’s story is a masterclass in resilience, mindset, and taking ownership of your success. His journey proves that preparation, confidence, and a commitment to self-improvement can take you from the sidelines to center stage—whether in sports, business, or life. Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email  Marielle@DreAllDay.com Phone 305.384.6894 Website(s) http://www.WorkOnYourGameUniversity.com SOCIAL MEDIA INFO: http://Instagram.com/DreBaldwin http://YouTube.com/Dreupt https://www.facebook.com/WorkOnYourGameUniversity http://LinkedIn.com/in/DreAllDay http://X.com/DreAllDay http://TikTok.com/WorkOnYourGame   CURRENT PROJECTS: Free Book (just cover shipping): The Third Day: The Decision That Separates The Pros From The Amateurs http://ThirdDayBook.com Quick Episode Summary:  0:00 Bill introduces Dre Baldwin and sets up the conversation. 1:10 Dre’s early years: From playing on the street to getting cut from his high school team. 5:00 How Dre’s perseverance led to playing college basketball as a walk-on. 10:00 The turning point: Dre’s journey to professional basketball despite no early offers. 15:00 How Dre’s exposure camp experience opened the door to a professional career. 22:00 The mindset shift: How Dre transitioned from athlete to entrepreneur. 28:00 The power of digital media: How YouTube helped Dre build his brand. 35:00 The Work On Your Game philosophy: Breaking down the four key pillars. 41:00 Final thoughts: Dre shares his “point” and why clarity is key to success. Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this conversation with someone who wants to level up their mindset and performance. The game is yours to win—if you’re willing to work for it.

    48 min

  3. FEB 13

    93. No Sweat Public Speaking: Fred E. Miller on Overcoming Fear and Mastering the Art of Communication

    The Power of Public Speaking In this episode of What’s the Point?, Bill Ellis sits down with Fred E. Miller, an internationally recognized speaker, best-selling author, and public speaking coach. Fred has spent years helping people overcome their fear of speaking, improve their networking skills, and deliver presentations with confidence. His books, NO SWEAT Public Speaking! and NO SWEAT Elevator Speech!, have guided countless professionals toward becoming stronger communicators. If you've ever struggled with public speaking—or want to take your presentation skills to the next level—this episode is packed with invaluable insights. Episode Highlights & Key Takeaways: Why Public Speaking Matters: How speaking opportunities translate into business, career, and leadership growth. Overcoming the Fear of Public Speaking: Why the fear of failure holds people back and how to push past it. Lessons from Toastmasters: How joining Toastmasters transformed Fred’s approach to communication. The Power of Storytelling: Why people remember stories and how they create lasting connections. Career Shifts and Taking Risks: Fred’s leap from corporate life at Procter & Gamble to becoming a business owner. The Secret to a Great Elevator Speech: Crafting a concise, clear, and compelling introduction that opens doors. Presentation Best Practices: The importance of using slides correctly, practicing effectively, and engaging your audience. Why Everyone Needs a Coach: How professional coaching accelerates growth and helps identify blind spots. Travel and Communication: How traveling the world reinforces the importance of connection and effective communication. Fred E. Miller reminds us that public speaking is a skill that can open doors to new opportunities. Whether you’re in business, leadership, or just looking to communicate more effectively, mastering the art of speaking can make all the difference. His message is clear: never stop learning, because life never stops teaching. Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this episode with someone who wants to improve their public speaking skills. Confidence starts with taking the first step—so why not start today?   Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Name: Fred Elliott Miller Email: Fred@NoSweatPublicSpeaking.com Phone: 314-517-8772 Website(s) https://www.nosweatpublicspeaking.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/fredemiller Facebook: https://www.facebook.com/fredelliottmiller Instagram: https://www.instagram.com/fredelliottmiller Quick Episode Summary:  0:00 Bill introduces Fred E. Miller and his expertise in public speaking. 1:17 Fred shares his journey into public speaking and the impact of Toastmasters. 5:00 The connection between fear, failure, and public speaking. 10:00 How Fred transitioned from corporate life to entrepreneurship. 15:00 The critical role of storytelling in making an impact as a speaker. 22:00 Why professional coaching matters in public speaking and personal growth. 28:00 The essential elements of an effective elevator speech. 35:00 The importance of practice, preparation, and continuous learning. 41:00 Final thoughts: Fred’s powerful message on lifelong learning.

    41 min

  4. JAN 30

    92. Trust Your Gut: Jacki McEwen-Powell on Health, Resilience, and Finding Your Purpose

    In this episode of What’s the Point?, Bill Ellis welcomes Jacki McEwen-Powell, a communications veteran turned gut health advocate. After building a successful 25-year career in public relations, Jacki made a bold pivot—retraining as an Integrative Nutrition Health Coach and launching WellNow.co.za. Her journey, marked by resilience and personal discovery, led to two insightful books: WELL NOW: Reclaim Your Life from Ulcerative Colitis and GET WELL NOW: Heal Your Gut to Transform Your Life. Jacki’s story is one of listening to intuition, embracing change, and trusting the gut—both figuratively and literally. She shares how a life-altering diagnosis of ulcerative colitis forced her to reevaluate stress, lifestyle, and overall well-being, ultimately leading to a drug-free remission. Now, she’s on a mission to help others navigate gut health and reclaim control over their lives. Episode Highlights & Key Takeaways: Career Reinvention: How Jacki transitioned from a high-stress communications career to becoming a certified health coach. Trust Your Gut: The importance of intuition in making life and health decisions. Lessons from Illness: How Jacki’s 14-year battle with ulcerative colitis shaped her approach to health and wellness. Taking Control of Your Health: Why listening to your body is the most important step in any healing journey. From PR to Publishing: How Jacki turned her personal experience into two bestselling books. Bio-Individuality Matters: Why no single diet or supplement works for everyone, and how to find what works for you. Navigating Criticism: The value of constructive feedback and trusting yourself when making big decisions Jacki’s journey is a testament to the power of intuition, resilience, and self-discovery. Whether you’re navigating a health challenge or facing a career shift, her insights remind us that listening to our gut—both physically and metaphorically—can lead to transformational change. Subscribe & Share: Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform and share this conversation with someone who needs to hear it. Let’s keep the conversation going and connect via the links below—because when you trust your gut, you’re already on the right path.   Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email  Jacki@wellnow.co.za Phone WhatsApp +27 (0)833245552 Website(s) www.wellnow.co.za SOCIAL MEDIA INFO: LinkedIn https://www.linkedin.com/in/jacki-mcewen-powell-154ba617 Facebook https://www.facebook.com/profile.php?id=61563906296060  Instagram: https://www.instagram.com/wellnow.health.coach Amazon: http://www.amazon.com/author/jacki_mcewen-powell Quick Episode Summary:  0:00 Bill introduces Jacki and sets the stage for an insightful conversation. 1:05 Jacki’s background: From aspiring journalist to PR agency founder. 3:00 The unexpected path to business ownership and how she built a thriving company. 6:00 Facing stress and illness: How ulcerative colitis changed everything. 10:30 Why she stepped back from communications to prioritize health and self-discovery. 15:45 The moment she decided to go medication-free and focus on natural healing. 22:00 The turning point: Becoming an Integrative Nutrition Health Coach and finding purpose. 28:00 Writing WELL NOW and GET WELL NOW: How her books came to life. 35:00 The power of intuition and listening to your body for long-term health. 41:00 Final thoughts: Jacki shares her “point” and why trusting your gut is the ultimate life philosophy.

    45 min

  5. JAN 27

    91. Finding Purpose Through Parables: A Conversation with Jeff West

    Hey Purpose Seekers! Welcome to another inspiring episode of What’s the Point?, hosted by Bill Ellis. This week, we’re thrilled to welcome back Jeff C. West—an award-winning author, accomplished sales leader, and musician—to discuss the power of storytelling, finding your purpose, and the unexpected twists that shape our lives. If you loved episode 73, you’ll want to dive into this one as Jeff shares fresh insights, lessons from his latest books, and his journey from sales to celebrated author. Meet the Guest: Jeff C. West is the author of The Unexpected Tour Guide, Said the Lady with the Blue Hair (co-written with Lisa M. Wilber), and Streetwise to Saleswise (co-written with Bob Burg). These acclaimed parables have won multiple awards, including the Axiom Business Book Awards and the American Indie Excellence Awards. Before becoming an author, Jeff enjoyed a 30-year career in sales and leadership, guiding teams to over $150 million in recurring revenue. When he’s not writing, Jeff resides in Texas, where he plays Dixieland music—because, as he says, everyone loves the tuba player. Episode Highlights: Storytelling as a Tool: By weaving lessons into engaging narratives, Jeff’s parables provide actionable insights for readers while keeping them entertained. Why Jeff’s Books Matter: Jeff’s books blend fiction and sales lessons to inspire readers and leaders alike. Purpose Evolves Over Time: Jeff’s journey from sales to storytelling demonstrates that your purpose isn’t static—it evolves as you embrace new opportunities. Career Pivots: The pivotal moments that shaped Jeff’s career, including his transition from sales leadership to writing. Roots of Success: How Jeff’s upbringing in Georgia and early work ethic laid the foundation for his achievements. Purpose and Accountability: The importance of finding your purpose and embracing accountability in all aspects of life. Inside the Writing Process: Sneak peeks into Jeff’s creative journey and upcoming projects. Lessons in Leadership: Strong leadership skills and integrity are transferable traits that can shape any career. Jeff C. West reminds us that finding purpose is about embracing our strengths, learning from setbacks, and sharing our unique gifts with the world. Whether you’re a seasoned professional or just starting out, this episode offers invaluable lessons on leadership, storytelling, and living a purpose-driven life. Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: Email: jeff@jeffcwest.com Website(s) https://jeffcwest.com  www.fusionpoints.com and www.coauthoryourmessage.com Speaking, Workshops and 1:1 Coaching: www.fusionpoints.com SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/jeffcwest/ Facebook: https://www.facebook.com/jeff.west.330/ Instagram: https://www.instagram.com/jeffcwest/profilecard/?igsh=MTVvd2RqanR5MDA2Zw== Twitter: @‌JeffCWestAuthor Other: http://linktr.ee/jeffcwest CURRENT PROJECTS: Sign up for Jeff’s free, twice-weekly, FusionPoints™ Unleashed Newsletter with behind the scenes looks at my journey as an author, sales and leadership coaching, and entrepreneur mentoring, by going to https://jeffcwest.com/#FPUNEWSLETTER   Quick Episode Summary:  0:00 Welcome back! Bill introduces Jeff C. West and sets the stage for the episode. 1:10 Jeff reflects on his childhood in Dalton, Georgia, and how early challenges shaped his work ethic. 5:00 Lessons from Jeff’s sales career, including his journey with Aflac before and after the iconic duck campaign. 10:00 Why Jeff transitioned from sales to writing and how The Unexpected Tour Guide became his first award-winning book. 15:00 The role of faith, accountability, and resilience in Jeff’s life and career. 22:00 Collaborating with Lisa Wilber and Bob Burg: Insights into Jeff’s co-authoring process. 28:00 Jeff’s latest parable: A sneak peek into a story about financial management set during a bank robbery. 35:00 Advice for listeners: How to find your purpose and turn challenges into opportunities. 41:00 Final thoughts: Jeff shares his “point”—leaving every room better than you found it. Subscribe & Share: Don’t miss an episode of What’s the Point?! Subscribe on your favorite podcast platform, leave a like, and share this episode with someone who could use a little inspiration!

    43 min

  6. JAN 24

    90. What's the Point? Relaunched: Back and Packed with Value!

    Hey Purpose Seekers! Welcome to the exciting relaunch of What’s the Point?, hosted by none other than Bill Ellis! After a longer-than-expected hiatus, the podcast is back with fresh energy, upgraded features, and a renewed commitment to delivering value-packed episodes. In this new chapter, Bill promises to dig even deeper into the stories, strategies, and insights of incredible guests who are sure to inspire you to uncover your purpose and elevate your success. What’s New? Bill kicks off the relaunch by highlighting some key changes you can expect from the podcast: Deeper Conversations: Get ready for more probing questions that reveal the fascinating journeys and lessons of each guest. Bite-Sized Brilliance: Episodes are now shorter and more focused, making them easier to enjoy in your busy schedule. Enhanced Video Experience: The YouTube channel now features upgraded production quality, adding a visual edge to the inspiring stories shared. While the format and production have leveled up, one thing remains the same: the incredible quality and diversity of guests. Expect powerful moments of reflection, inspiration, and actionable insights to help you achieve your definition of success. Episode Highlights: Why the podcast took a break and how it led to growth and fresh perspectives. Bill’s commitment to delivering more value with each episode. A behind-the-scenes look at what it means to create meaningful conversations with purpose-driven guests. Final Thoughts: Bill reminds listeners that this podcast is all about helping you find clarity, purpose, and fearless confidence to achieve your goals. Whether you’re tuning in for education, inspiration, or just a good laugh, there’s something for everyone in every episode. Make sure to hit subscribe and share the show with someone who could benefit from its messages.   Connect with Bill: EMAIL: bill@billellis.com WEBSITE(S): www.billellils.com www.brandinfforresults.com INSTAGRAM:  https://www.instagram.com/wcellis FACEBOOK: https://www.facebook.com/bill.ellis https://www.facebook.com/BillEllisCoach   Quick Episode Summary:  0:00 Welcome back! Bill introduces the podcast’s exciting new chapter. 0:31 Reflecting on the hiatus: Travel, growth, and new opportunities. 0:58 What’s changed? Deeper questions, shorter episodes, and better video. 1:18 The constant: High-quality guests and diverse stories. 2:00 How you can help the show grow by engaging and sharing. 2:33 Final thoughts: This podcast is here to support your success journey. Subscribe & Share: Don’t miss an episode! Subscribe to What’s the Point? on your favorite podcast platform and share the inspiration with your network. Together, we can expand the impact and purpose of this incredible show.

    3 min

  7. 01/25/2024

    89. Best Of: Never Close Your Eyes, Never Stop Learning - Mitch Meyers

    Mitch Meyers is successful in all aspects of her life, most notably perhaps, is that she’s an incredibly accomplished business professional, There’s only one career that she’s failed at, and that’s retirement. Her career began in auditing and accounting before making the move to marketing where, at Anheuser-Busch, she became informally known as the “Mother of Bud Light: and was named Ad Age Woman of the Year. Next, she built a multi-million dollar marketing agency.   Her next move was retirement - her first professional failure. CONTACT INFO: Name: Mitch Meyers Email: mitch@beleafco.com Phone: 618-709-6529   Links for This Episode: Website: http://swadecannabis.com/  BeLeaf Life's Oils: http://beleaflifesoils.com/  BeLeaf Medical: https://www.beleafmedical.com/    SOCIAL MEDIA INFO: LinkedIn: Beleaf Medical; Swade Cannabis Facebook: BeLeaf Medical; Swade Cannabis Instagram: swade_cannabis Twitter: Beleaf Medical   Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco Quick Episode Summary:  Welcome Mitch Meyers, one of the leading faces of the medical cannabis industry Mitch’s pedigree including marketing background at Anheuser-Busch Medicinal cannabis vs recreational marijuana use BeLeaf and bringing medicinal cannabis to Missouri  Big Pharma and synthetic CBD This is an industry and you can be employed in it Mitch Meyers answer to - What’s the Point?

    48 min

  8. 01/18/2024

    88. Best Of: Inside Every Struggle is a Gift - Bobby Herrera

    Bobby Herrera has been called the "best CEO you've never heard of". He may be the best LEADER you've never heard of... but you should! His leadership philosophy is simple: "We all struggle." "Inside every struggle is a gift "Leaders share their gifts with others." Born in New Mexico, the 11th of 13 children to a loving, hard-working family with a proud Mexican heritage - Bobby is now the co-founder and CEO of The Populus Group, a $500M+ revenue company. Herrera's story is one of inspiration, insights, and learning. He is committed to adding value to the world. Bobby is a passionate supporter of the underdog, especially those who live on the wrong side of the opportunity divide. Listen as Bobby shares his wisdom in a very unassuming, yet powerful way.   LINKS:   Contact Info: Email: rherrera@populusgroup.com Website: bobby-herrera.com    Social Media: LinkedIn: https://www.linkedin.com/in/bobby-herrera-5781821/  BUY the Book: https://bobby-herrera.com/books    Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won   WEBSITE: The Good Advice Company   SOCIAL MEDIA INFO: LinkedIn: https://www.linkedin.com/in/elizabethrosenberg/ Twitter: goodadviceco   Quick Episode Summary:    Get to know Bobby How Bobby’s brilliance for storytelling began  A look into the populous group Bobby’s lightbulb moment at Bootcamp  The act of kindness that changed Bobby forever Why we should all help each other with our “piles” Bobby’s answer to - What’s The Point?

    44 min
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4.9
out of 5
9 Ratings

About

Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.

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