60 episodes

What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

What’s Treading with Tire Review Babcox Media

    • Technology
    • 5.0 • 9 Ratings

What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

    Tires Made our of Tires? And Plants? Bridgestone Talks Guayule Rubber, Circular Economy

    Tires Made our of Tires? And Plants? Bridgestone Talks Guayule Rubber, Circular Economy

    Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050. So, how are they going to achieve that?

    Slowly but surely, the foundation for a more sustainable future is being laid out as you read this. Here’s just one example: For more than a decade, Bridgestone has been researching the guayule plant to use as a domestic source of natural rubber, and now the first Firestone Firehawk race tire made with guayule natural rubber (grown and extracted at the company’s guayule R&D facilities in Arizona) will debut at this year’s Indy 500 on May 29.

    Just last month, the company partnered with LanzaTech, a carbon capture and transformation company, to co-develop the first dedicated end-of-life tire recycling process. To learn more about Bridgestone’s guayule research and end-of-life tire recycling initiatives, we spoke with Bill Niaura, director of sustainable materials and circular economy for Bridgestone Americas Technology Center. In this episode of What’s Treading with Tire Review, presented by AAPEX, Bill dives into why Bridgestone is investing in these various sustainability initiatives and how creating a circular economy is in the tiremaker's future.

    EPISODE OVERVIEW
    - An update on Bridgestone’s research into guayule natural rubber (1:00)
    - Why tiremakers are investing in alternate sources of natural rubber (2:11)
    - How Bridgestone and LanzaTech will work together on end-of-life tire recycling and how the carbon transformation process starts from the guy of a rabbit (8:33)
    - How Bridgestone’s relationship with its dealers will help its sustainability goals trickle down the tire industry (14:15)

    More on Bridgestone's sustainability goals: https://www.bridgestone.com/corporate/news/2021062901.html

    More on AAPEX: www.aapexshow.com

    You can also subscribe to What's Treading with Tire Review on Apple Podcasts, Google Podcasts, Spotify and Stitcher.

    • 16 min
    Commercial Tire Service Safety Basics That Save Lives w/ Russ Devens

    Commercial Tire Service Safety Basics That Save Lives w/ Russ Devens

    Downtime is the enemy of fleets everywhere–a tire problem while on the road is a cog in the supply chain wheel, so to speak. Luckily, independent tire dealers and their teams act as the “superhero” when it comes to responding to service calls in a timely manner. Yet, while on the side of the road, your teams need to be equipped with not only the proper tools, but also the right training to protect themselves and successfully service the out-of-commission wheel assemblies.

    That’s why learning proper tire service techniques is so important, whether your techs are out in the field or in the shop. In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, Russ Devens, director of safety and risk management for McCarthy Tire Service, explains the training and techniques independent tire dealers must provide their technicians and how training can remain top of mind at the shop. Russ dives into:

    - Three common safety mistakes when technicians are called to service a commercial tire (0:56)
    - The importance of site assessment during a commercial tire service call (4:13)
    - Equipment and resources that dealers should be giving their commercial tire service technicians (7:31)
    - The dangers of complacency with commercial tire technicians and how dealers can handle this on their staff (10:51)
    - Best practices for forming relationships with the fleet/driver when on a service call (13:09)

    Listen to this episode here or subscribe to What’s Treading with Tire Review on 

    Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

    Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

    Google Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

    You can watch the video version of this podcast on YouTube here: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

    • 20 min
    TIA's Dick Gust Talks Labor, Training & OTR Tire Recycling

    TIA's Dick Gust Talks Labor, Training & OTR Tire Recycling

    In an industry that either makes or sells those four round circles of rubber that go on your vehicle, there's quite a lot going on. Tire dealers are being hit hard by the most recent labor shortage, the evolution of technology teams you and your employees must stay on top of training and sustainability is at the forefront of tire technology. With more than 30 years in the tire industry, Tire Industry Association CEO Dick Gust has a bird's eye view of how all parties in the tire industry are addressing labor, training and sustainability.

    In this episode of What's Treading with Tire Review, presented by AAPEX 2022, Dick talks about these topics and more and how TIA and its members are addressing them now and how he sees them evolving in the future.

    EPISODE OVERVIEW
    - The importance of technician training despite shortages in labor and new training sessions TIA has in store for the industry (0:26)
    - The latest efforts in OTR tire recycling and why Dick thinks OTR tires are "the new frontier" in tire recycling (2:54)
    - How tire dealers can work with those across the industry to boost tire recycling efforts and how tire manufacturers are working to generate a circular economy in the tire industry(5:00)
    - Why OTR tires are more of a challenge in creating a circular economy (7:34)
    - Dick discusses sustainability and recycling resources for tire dealers (8:15)

    Listen to this episode here or subscribe to What’s Treading with Tire Review on:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

    Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

    Google Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

    You can watch the video version of this podcast on YouTube: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

    • 10 min
    Top Trends in Today's OE Wheels With Blackburn OEM Wheels

    Top Trends in Today's OE Wheels With Blackburn OEM Wheels

    Wheels, especially on high-performance vehicles, are often a part of any vehicle that stands out. They come in different finishes, with various pieces and in all types of colors. Let’s face it: They are the outlandish sibling of the round, black tire. Tires and wheels are commodity items, but when your customer wants to customize the look of their vehicle, wheels are a great place to start, and offering the expertise of what’s hot in the market can be good for your business.

    In a crowded wheel and tire market, it’s often hard to keep up with the latest trends, so let this episode of What’s Treading with Tire Review, presented by AAPEX 2022, help you out. Jimmy Blackburn, president of Blackburn OEM Wheel Solutions, stops by our studio to explain what he sees are some of the hottest wheel trends in the market and how his business is faring with supply constraints and changing consumer behavior as a result of the pandemic.

    Listen here or subscribe to What’s Treading with Tire Review on:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

    Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

    Google Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

    You can watch a video version of this episode on YouTube: https://www.youtube.com/c/TireReview

    • 16 min
    Sun Auto's Record Acquisition Growth & What's to Come with Tony Puckett

    Sun Auto's Record Acquisition Growth & What's to Come with Tony Puckett

    You may have heard of Sun Auto Tire & Service. The company, formerly known as GB Auto Service, started in 2017 and just last year, it had record growth, doubling in size after acquiring 11 new automotive service brands in 12 new states. Currently, the company, backed by private equity firm Leonard Green & Associates, has more than 350 locations and is looking for opportunities to expand.

    In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Tony Puckett, the company’s CEO, to review Sun Auto’s 2021 growth and what to expect in 2022. A 35-year Valvoline veteran, Puckett most recently served as head of Valvoline’s Quick Lube division where he oversaw the growth of that business from 900 to 1,500 locations. He joined Sun Auto in September 2021 and has been involved in another period of record growth for the company. In this episode, Puckett speaks about:

    - The aspects of the company he credits for the growth of Sun Auto doubling in size in 2021 (1:10)
    - Tactics and strategies he learned from growing Valvoline Quick Lube that he has applied to Sun Auto’s growth (2:20)
    - How Sun Auto acquires tire businesses and reasons why he feels dealers partner with Sun Auto (4:50)
    - The ways Sun Auto spreads best practices among its acquired locations (7:39)
    - How Sun Auto is tackling the challenge of labor and qualified technicians in the tire industry (10:45)
    - How he sees Sun Auto growing its geographic footprint in 2022 and beyond (16:35)

    Listen to What’s Treading with Tire Review, presented by AAPEX 2022, here or subscribe to the podcast on:

    - Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

    - Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

    - Google Podcasts: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

    - YouTube: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

    • 21 min
    The Shift Toward Compact Equipment & How it Will Affect OTR Dealers with Bruce Besancon

    The Shift Toward Compact Equipment & How it Will Affect OTR Dealers with Bruce Besancon

    Drive by any construction site today, and you'll probably see tractors, loaders, skid steers - the mainstays that sites need to keep running. However, in recent years, those pieces of equipment have downsized, giving the market for compact construction, ag and lawn equipment a boost.

    Now, that's not to say those large earthmovers are going extinct. In fact, they play a huge role in readying a site for construction. However, when efficiency comes into play, the tiny but mighty equipment is having its time in the spotlight, and there are lots of reasons why.

    To discuss this trend and how it will impact tire dealers, we spoke with Bruce Besancon, vice president of sales for Yokohama Off-Highway Tires, in this episode of What's Treading with Tire Review, presented by AAPEX 2022.

    In this episode, Bruce delves into:

    - Factors influencing the shift toward more compact equipment, especially in the construction sector.
    - How the $1.2 trillion U.S. infrastructure bill signed into law late last year will impact the growth of compact equipment.
    - How shifts in the market like this impact Yokohama's product strategy.
    - How tire dealers can work with fleets, rental companies and their vendor partners to better service compact equipment as more of these machines come to market.

    Watch here or subscribe to What's Treading with Tire Review on:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-treading-with-tire-review/id1470309726

    Spotify: https://open.spotify.com/show/1GA3lp6AFo7V7EEG5awHaE

    Google Play: https://play.google.com/music/listen?u=0#/ps/Iv76bs6re7unom4p76myj3cakhm

    Spreaker: https://www.spreaker.com/show/what-s-treading-with-tire-review

    YouTube: https://www.youtube.com/watch?v=6rYE1NOtnlw&list=PLVkqUUE022sdAVQ6DuHU8cxd3FS2ni9vA

    • 17 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

mjmmjm5 ,

Great way to get industry news

Very informative and a great listen

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