111 episodes

What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

What’s Treading with Tire Review Babcox Media

    • Technology
    • 5.0 • 9 Ratings

What’s Treading with Tire Review brings you features the latest tire industry trends, issues, technology and shop management practices among dealers in the industry today.

    Will AI-powered virtual sensors transform tire maintenance?

    Will AI-powered virtual sensors transform tire maintenance?

    Take a look at the next vehicle that rolls into one of your bays. If it was manufactured in the past 5-10 years, I'm willing to bet you'll be able to pick out a sensor or two staring back at you rather quickly. However, there's a significant gap in this technology when it comes to the tires. Sure, TPMS certainly prevalent and helpful, but it fails to alert the driver to attributes like tread depth, stiffness, and balance.

    To address this issue, Yagil Tzur, vice president of products at Tactile Mobility, says his company is pairing the use of advanced sensors and artificial intelligence with tires to enhance the safety and efficiency of driving experiences.

    "Car manufacturers rely on drivers to go and look at the tires to check that they are healthy and in good condition. But we can't fool ourselves – no one is doing that. Most of the people even don't know what to check in a tire, and this has become a major issue," Tzur says. "We must be able to monitor the tires automatically, just as we get an alert from the car if we have an issue with the engine, with the oil, with the exhaust or with the water level. We need to know what is happening with the tires." 

    On this episode of What's Treading with Tire Review, Tzur explains how virtual sensors—software programs that analyze existing vehicle data to generate new insights – can combine data from various vehicle systems, such as wheel speed, steering angle, and engine torque, to monitor tire conditions and other safety-related parameters. 

    Tire Review: www.tirereview.com
    AAPEX: www.aapexshow.com

    • 23 min
    Kumho Tire's latest EV-specific tire lines aim to exceed expectations

    Kumho Tire's latest EV-specific tire lines aim to exceed expectations

    The EV tire sector is red-hot – and for good reason. Kelley Blue Book reported there were 1.2 million EVs added to the car parc in the U.S. in 2023, bringing the market share of these vehicles to 7.6%. S&P tells us that in the U.S., 2024 and 2025 will have over 130 new vehicle launches, with over half of them electrified. Tire manufacturers aren't taking their collective eyes off of this data, with some putting a lot of effort and R&D into finding ways to stay ahead of the market and hone in on the needs of EV customers.

    Sharing his thoughts on a recent episode of What's Treading, Shawn Denlein, president of sales and marketing at Kumho Tire USA, discussed the company's two latest EV-specific tire lines – the Majesty 9 Solus TA91 EV and Crugen HP71 EV – and how these lines fit into the EV tire marketplace.

    "Our goal is not only to meet but exceed the expectations of EV drivers," Denlein says. "Kumho wants to be the new benchmark for performance efficiency and reliability in the EV market."

    On this episode of What's Treading with Tire Review, Denlein dives into Kumho Tire's strategy behind designing tire lines exclusive to EV drivers, how important the EV marketplace is to Kumho Tire, and some of the standout technology found in the company's latest EV tire lines.

    Tire Review: www.tirereview.com
    AAPEX: www.aapexshow.com

    • 16 min
    Sonic Tools USA offers tools to beat back the technician shortage

    Sonic Tools USA offers tools to beat back the technician shortage

    How long have we been talking about the technician shortage now? Too long. It's been an issue for nearly every shop owner I've ever spoken to and seems to have taken hold of the industry around the time Moses was handed the 10 Commandments. We know better by now that there's no magic bullet out there to stop this boss monster, but there must be better ways to chip away at its life bar.

    Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, says his company has a solution that has proven to be a great tool to battle this beast.

    “When you provide the tools and give them a pathway to earn those tools as their own ... it leads to a much happier, more rewarding life at the shop if you're a technician,” says Coccari. "And, we have the data to prove that it actually makes it more productive as well." 

    In this episode of What's Treading with Tire Review, Coccari delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country, such as modernizing the work environment to attract younger technicians. 

    Tire Review: www.tirereview.com
    AAPEX: www.aapexshow.com

    • 19 min
    How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

    How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

    I don't care if you've been in the tire industry for 40 years or 40 days – a lot has changed since you got started. Recently, some of the biggest changes are happening on the technology side: AI, smartphones and sophisticated software have never had such a presence on the shop floor. There's too much to wrap your head around to successfully keep the evolutions in the industry straight.

    To help address this, Anyline is this year announcing the first-ever T.I.R.E. Summit, emphasizing its focus on Technology, Insights, Regulations, and Engagement, taking place this year on June 13 in Vienna, Austria. During a recent conversation with Chris Plaichner, chief product officer at Anyline, he highlighted the need for industry players to share knowledge and explore new technological applications.

    "There's a real demand in this industry because so many things are changing," he says. "We want to understand what's possible, how others do it, and how they apply the technology."

    In this episode of What's Treading with Tire Review, Plaichner shares his thoughts on how shifting from traditional methods of tire shop management to real-time, mobile-based solutions can enhance efficiency and accuracy, how artificial intelligence is becoming a game-changer for the industry, and what can be expected from the upcoming event – even hinting at a U.S.-based version in the near future.

    Tire Review: www.tirereview.com
    AAPEX: www.aapexshow.com

    • 20 min
    How Cosmo Tires fuels growth through authentic connections

    How Cosmo Tires fuels growth through authentic connections

    Ask anyone in business long enough to find success and they'll likely tell you that relationships got them there. Cosmo Tires, operated by Tire Group International, is no different and is continuing to lean on its uncanny ability to cultivate strong, family-first partnerships as a cornerstone for growth.

    "With everything that we do as a brand, if it's not all authentic and we're not able to reach the consumers where they interact with brands in the marketplace, then we lose some of that connectivity. It can get filtered, and we want to make sure that we capture everything from the street, take it all the way into the organization, and feed it directly into product development," says Dominick Montouri, the chief strategy officer for Tire Group International. "We want to make sure we keep that chain very, very short, but also keep it authentic and you don't lose any of those key attributes about what really matters to consumers in our space."

    In this episode of What's Treading with Tire Review, Montouri shares insights into how Cosmo Tires plans to expand its footprint and its engagement with consumers and partners, ensuring that the brand's evolution is just as much about meaningful connections and solutions in the tire industry as it is growth.

    Want more What's Treading? Click here.

    Tire Review: www.tirereview.com
    AAPEX: www.aapexshow.com

    • 12 min
    MatraX Tyres on navigating the diverse needs of the U.S. marketplace

    MatraX Tyres on navigating the diverse needs of the U.S. marketplace

    Launching a brand in a new market is never easy... even if that brand has nearly 60 years of established history behind it. This is the case with MatraX Tyres, which has roots stemming back to 1965 in Portugal. Now, the company is expanding into the U.S. with passenger car tires, with plans to add more tire lines soon.

    "The U.S. market is big – it's the biggest market in the world. It's challenging because, apart from the size of the market, we are talking about different weather conditions and different road conditions between many states. We are talking about [which regions need] winter tires, all-season tires, summer tires. It's a very diverse market," Says Andre Bandeira, managing director for MatraX Tyres. "So, we need to adapt our products to these different markets. That's not so in many other markets, where we have a product that will already fit 80% of the market. In the U.S., it doesn't work this way."

    In this episode of What's Treading with Tire Review, Bandeira discusses how MatraX Tyres was introduced to the North American market, how the company is adapting its products to diverse U.S. conditions, the challenges and solutions associated with distribution logistics, and the importance of dealer support and relationships.

    Tire Review: www.tirereview.com
    AAPEX: www.aapexshow.com

    • 19 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

mjmmjm5 ,

Great way to get industry news

Very informative and a great listen

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