28 episodes

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you’re ready to learn what’s working when it comes to your marketing efforts.

What’s Working in Marketing‪™‬ RightMetric

    • Business
    • 5.0 • 2 Ratings

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you’re ready to learn what’s working when it comes to your marketing efforts.

    Marketing Like A Media Company with Corey Haines, Founder of Swipe Files

    Marketing Like A Media Company with Corey Haines, Founder of Swipe Files

    On this episode, we are once again joined by Corey Haines who is the Founder of Swipe Files. Corey was interested in this concept of marketing like a media company at an early stage, long before it became popular to deploy marketing strategies that don't come off to end buyers as just that, marketing.

     

    Through careful research, he viewed the need to treat marketing like a product that blends performance and brand. We talk about why this trend isn't going away, why you need to think about earning attention from an audience perspective, and how to implement media brands successfully as a marketing engine for your company.

     

    Content is more important than ever, so tune in and geek out about strategies and tactics with us.

     

    For more content, episodes, and show notes make sure to check out rightmetric.co

    • 47 min
    Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project

    Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project

    David Allison has been around marketing for 30 years, from his early agency life to his current role as Founder of The Valuegraphics Project. He's an outspoken marketer that Charlie has followed for years because he calls out a missing link in the typical marketing research process that calls for psychographic and demographic data. This '3rd peg in the stool' is our core value system, and David found out it's the only true indicator of how one will behave. He and his team have been working on a valuegraphics database so brands can understand what any target audience around the world truly cares about. Join us as he explains why values can be an absolute gamechanger for brands with real-life examples.

     

    For more content, episodes, and show notes make sure to check out rightmetric.co.

    • 50 min
    The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding

    The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding

    Shez Mehra is the CMO at Audio Branding, an audio-first consultancy that specializes in building affinity through the strategic and intentional use of sound. In this episode, Shez explains how sound is currently used in the world of marketing and brand. We dive into building a sonic identity and look at examples of how that's being done well on a global level. Integrating your brand's sound across digital, experiential, and all the extra points throughout a customer journey map can be extremely tricky, but Shez explains why it's a crucial exercise for brands that want to strive to create the best experience. Do you know what your brand sounds like?

     

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    • 51 min
    Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada

    Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada

    Jamie Michaels is the Head of Brand Strategy at Twitter Canada. In this episode, we dive deep into customer-centricity in marketing and more specifically social media. Jamie shares countless examples of brands that are doing a great job on Twitter, and what brands should be thinking about if they want to stand out or differentiate themselves. Data is showing that more and more brands are sounding the same, so we look at how crafting the right message for an audience, with the right tone, can very much leave a lasting impression for years to come.

    For more content, episodes, and show notes make sure to check out rightmetric.co.

    • 51 min
    How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific

    How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific

    Cameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of Marketing & Growth. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend. Join us to understand why media brands are popping up in 2022 and to learn from a marketing leader who's been working in digital for over 20 years

    For more content, episodes, and show notes make sure to check out RightMetric.co.

    • 38 min
    Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap

    Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap

    Matt McGowan is the General Manager of Canada at Snap Inc, the parent company for well-known brands like Snapchat, Spectacles, Bitmoji, and Zenly. In this episode, we discuss how Snap is opening up new doors to marketers through innovative technology like AR and unrivaled engagement amongst individuals aged 13-34. Matt helps position the performance opportunity for advertisers on Snapchat, and he also explains their approach to areas like original content/show, content authenticity, and data privacy. 

     

    Snapchat continues to grow fast, so why the heck is it still such a big unknown for so many marketers?For more content, episodes, and show notes make sure to check out RightMetric.co.

    • 40 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Top Podcasts In Business

Ramsey Network
NPR
iHeartPodcasts
Jocko DEFCOR Network
Pushkin Industries
Her First $100K

You Might Also Like