13 episodes

Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.

What's Working Now — a SaaS Marketing Podcast Hosted by Laura MacPherson

    • Business
    • 5.0 • 8 Ratings

Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.

    Product Launch Marketing with Marathon Health

    Product Launch Marketing with Marathon Health

    Supporting a product launch is a huge undertaking. But the process can be simplified by having a strong framework that gets the product and marketing teams working together. Today I'm talking with Jessica Shafer, VP of Marketing, and Michael Gonzales, Executive Vice President of Growth & Strategy at Marathon Health. Marathon Health launched a software product called Marathon Health Anywhere, and in this episode, we get to hear about the product launch process and the marketing the team is doing to support it. Jessica and Michael have several great tips to share, and I know you'll enjoy the conversation.

    ✨ Transcript with Key Takeaways

    Mentioned in the show:

    ✨ Check out Marathon Health

    ✨ Connect with Jessica and Michael on LinkedIn

    • 25 min
    Bringing B2C Tactics to B2B Marketing with Camille Trent

    Bringing B2C Tactics to B2B Marketing with Camille Trent

    B2B is a bit of a misnomer since all marketing is people marketing to people. B2B buying teams are individuals with personal interests, goals, and needs who are also looking for business value to move their companies forward. The best B2B marketing is a blend of personal engagement and education, brand-building and demand generation. In today’s episode, I’m talking with Camille Trent, who is Head of Content at Dooly, a connected workspace for revenue teams. Dooly does an amazing job of bringing B2C tactics to B2B marketing, and Camille has plenty of insights for SaaS marketers looking to bring a bit of fun to their campaigns.

    ✨ Transcript with Key Takeaways

    Mentioned in the show:

    ✨ Camille’s podcast: Content Logistics

    ✨ Check out Dooly

    ✨ Connect with Camille on LinkedIn

    • 37 min
    Crafting Compelling Messaging Using Customer Interviews and Market Feedback with Mark Huber

    Crafting Compelling Messaging Using Customer Interviews and Market Feedback with Mark Huber

    Messaging helps customers and prospects understand a company’s value and values—how it can help and what it believes in. It describes the brand promise and generates desire for the company’s products and services. The best messaging gets people excited and rallies them together around a common cause. Today I’m talking with Mark Huber, Director of Growth at Metadata, a demand generation platform. Mark led the Metadata team through a messaging process that has been really successful, and he has some fantastic insights to share. 

    ✨ Find the episode transcript with key takeaways here.

    Mentioned in the show:

    ✨ Metadata's messaging

    ✨ Connect with Mark on LinkedIn

    ✨ Wynter

    ✨ Register for DEMAND, Metadata's virtual event in October!

    • 30 min
    How to Use Podcasting to Build Brand, Pipeline, and Revenue with Devin Reed

    How to Use Podcasting to Build Brand, Pipeline, and Revenue with Devin Reed

    Season 2 of What's Working Now is kicking off with an insight-packed conversation with Devin Reed, Head of Content Strategy at Gong. Devin and his team have created an incredible podcast called Reveal: The Revenue Intelligence Podcast, and they're using it to build brand affinity, grow pipeline, and generate marketing-sourced revenue. Devin shares the strategy behind the podcast and offers practical takeaways you can use to get started with podcasting or improve the results you're seeing from your own company's podcast.

    Links we mentioned in the episode:

    ✨  Devin's newsletter, The Content Strategy Reeder

    ✨  Connect with Devin on LinkedIn.

    ✨  Check out Gong here.

    ✨  Find key takeaways and a transcript on the episode page.

    • 26 min
    Customer Experiences as Fuel for Content with Alfredo Deambrosi

    Customer Experiences as Fuel for Content with Alfredo Deambrosi

    Today, we’re talking about customer experiences as fuel for content. We all know the power of customer stories, but it’s sometimes challenging to come up with ways to weave them into different content formats. Alfredo Deambrosi, Content Marketing Manager at Perspectium, is doing some really interesting things with customer stories, and I know you’ll get some great ideas from what he has to share.


    For key takeaways and show notes, visit ideallymarketing.com/saaspodcast.


    For more on Perspectium, check out their website at perspectium.com.

    • 26 min
    The Long-Term vs. Short-Term Marketing Dilemma with Andy Smith

    The Long-Term vs. Short-Term Marketing Dilemma with Andy Smith

    In this episode, we're talking about a dilemma that's common to nearly every marketer: long-term brand building vs. short-term lead gen. My guest today is Andy Smith, who is the VP of Marketing at PowerReviews. And he’s sharing his team’s strategy for long-term vs. short-term, and also his insights on brand building. And I know that you're going to enjoy this episode!


    For key takeaways and show notes, visit ideallymarketing.com/saaspodcast.


    For more on PowerReviews, check out their website.

    • 43 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Robbie Fitz ,

High level insights made actionable!

After the first few min I was a subscriber, have loved Laura’s content for a while now and love the opportunity to consume it in an audio format. She had my wheels spinning all day after the first episode! Would recommend to any marketer looking to understand and implement content across industries.

Liz_Ette ,

Well-organized and practical

This is a pleasant and practical podcast. I appreciate that it brings us not only Laura’s insight with her years of experience, but also voices from other key leaders in the field. Story notes and key takeaways on the Ideally Marketing webpage ensure that we can easily reference what we learned.

egarciavazquez ,

Get actionable insights

I really liked the format, this first episode was a pleasant experience with actionable insights. I look forward to more content from Laura :)

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