Wheat's On Your Mind

Kansas Wheat Commission
Wheat's On Your Mind

Wheat's on Your Mind is the go-to podcast for anyone involved in the wheat industry, from farmers and agronomists to grain marketers and researchers. Hosted by Kansas Wheat's Aaron Harries, this podcast covers everything you need to know about wheat—from the latest market trends and technological advancements to practical tips on crop management and sustainability. Each episode offers valuable insights into the challenges and opportunities facing wheat producers, helping you stay informed and ahead of the curve. Whether you're in the field or behind a desk, Wheat's on Your Mind delivers the knowledge you need to succeed in the world of wheat.

  1. WOYM - On The Road Again

    JUN 10

    WOYM - On The Road Again

    In this episode of the Wheat's on Your Mind Podcast, Aaron Harries talks with Lyle Friesen of Friesen Harvesting—a third-generation, family-run custom harvesting business based in Meade, Kansas.  Starting with humble roots in 1949, Lyle shares how the operation has grown to include modern John Deere combines and Kenworth trucks, all while maintaining deep-rooted family values and relationships with customers, including one family they've harvested for since the beginning.  Listeners get an insider’s view of the logistical and agricultural challenges of a northbound harvest route stretching from Oklahoma to Montana.  The conversation touches on the realities of wheat production across states, crop conditions, equipment evolution, and the often-overlooked difficulties of running a mobile business.  Lyle provides candid insights into the labor challenges, the pressure of working with increasingly narrow harvest windows, and why new wheat varieties are changing the custom harvesting landscape.  Whether you're in agriculture or simply curious about the lives behind your daily bread, this episode delivers a rich slice of wheat country life. Key Takeaways Friesen Harvesting has been operating since 1949 and remains family-run.Their custom route spans from Oklahoma to near the Canadian border in Montana.Most of their customers are long-term, with up to 95% repeat annually.Modern combines and efficiency expectations have significantly changed harvesting.Drought, hail, and changing wheat varieties are major challenges.Elevator technology has improved—rarely are there long wait times anymore.Organic transitions and generational shifts have changed farm operations.Hiring quality help is one of the biggest ongoing challenges.Custom harvesting is increasingly difficult for newcomers due to costs.Family plays a central role both in business operations and road life.Timestamps00:01 – Origins of Friesen Harvesting: 1949 to now 02:03 – Overview of their home base in Meade, Kansas 02:24 – Annual harvest route from Oklahoma to Montana 04:20 – 2024 wheat outlook: drought, variability, and expectations 06:52 – Impact of wheat variety changes on harvest timing 08:24 – How equipment and expectations have accelerated harvest pace 12:30 – Elevator logistics and why wheat lines are rare now 14:09 – Financial pressure on custom harvesters and their customers 15:29 – Harvest downtime and family dynamics on the road 17:20 – Starting a custom harvest business today: is it feasible? 18:46 – Tornado chasers, field mix-ups, and life on the road 20:14 – Lyle’s 50th harvest season and reflection Kansas WheatWheatsOnYorMind.com

    21 min
  2. WOYM - Ben Brown

    MAY 27

    WOYM - Ben Brown

    In the latest episode of the Wheat's on Your Mind Podcast, Ben Brown, Extension economist at the University of Missouri, joins host Aaron Harries to break down current challenges and developments in U.S. agriculture.  From his family farm in western Missouri to his influence on national ag policy through FAPRI, Ben offers a unique blend of personal insight and professional analysis.  The episode covers everything from his Kansas State roots and mentorship by Dr. Barry Flinchbaugh to the evolution of FAPRI as a resource for ag policy evaluation and outreach. Ben delves into market dynamics, explaining how acreage shifts, international trade, and input costs are reshaping the agricultural landscape.  He shares comparative insights on Brazilian production advantages and outlines how current tariffs and a weaker U.S. dollar are influencing export behavior.  The episode concludes with a thoughtful discussion of the status of the Farm Bill, the potential for ad hoc assistance, and the resources available to producers seeking clarity during uncertain times.  It’s a must-listen for anyone tracking policy and market trends in wheat and beyond. Ten Takeaways FAPRI provides data-driven policy analysis to inform legislators but does not create policy.Missouri producers typically grow soft red winter wheat due to local infrastructure and market logistics.Cotton and rice are under financial pressure due to global demand and export challenges.Corn acreage is increasing as it out competes other crops financially in many regions.Grain sorghum is seeing unexpected acreage gains despite weak prices.U.S. wheat exports are outperforming expectations amid global uncertainty.Brazil's ag expansion is driven by favorable currency exchange and lower fixed costs.U.S. producers may benefit from adapting Brazilian equipment-sharing strategies.The Farm Bill’s future is uncertain, with budget tensions in Congress stalling progress.Government payments remain a major support mechanism for farm income.Timestamps 00:01 – Introduction of guest Ben Brown and his background in agriculture and Extension. 01:21 – Family farm operations and diversified strategy with row crops and cattle. 03:29 – Differences between soft red and hard red winter wheat in Missouri. 04:04  – FAPRI’s history, role in farm policy analysis, and national collaboration. 07:28 – Funding sources for FAPRI and outreach efforts like annual conferences. 10:13 – Reflections on K-State, mentorship by Dr. Flinchbaugh, and the impact of international study in Brazil. 13:45  – Brazil's influence on U.S. and global agriculture. 14:43 – U.S. crop outlooks: pressures on cotton, rice, sorghum, corn; implications for wheat. 20:29 – Impact of government payments on net farm income. 22:23  – Tariffs and trade dynamics for sorghum, corn, wheat; resilience of exports. 26:11 – U.S. dollar trends and implications for global trade. 27:51 – Brazil’s cost advantages and machinery-sharing strategies. 32:17 – Status of the Farm Bill, congressional budget debates, ad hoc assistance potential. 36:50 – CCC funding mechanics and limitations for trade assistance. 39:07 – Contact information and closing remarks.   Kansas WheatWheatsOnYorMind.com

    40 min
  3. WOYM - A Food Aid Journey

    MAY 13

    WOYM - A Food Aid Journey

    In this powerful episode of Wheat’s On Your Mind, Peter Laudeman of U.S. Wheat Associates and Justin Gilpin of Kansas Wheat take listeners on a firsthand journey through East and Southern Africa, where U.S.-grown wheat becomes a lifeline for hundreds of thousands.  From witnessing heartbreaking ration cuts at the Kakuma refugee camp near the South Sudan border to observing port logistics in Mombasa, they share stories that illuminate the vital role American wheat plays in global food aid.  Their reflections are both emotional and eye-opening, connecting Kansas farmers to the faces and lives their wheat feeds across the world. But the journey doesn't stop there.  In Lesotho, the pair unexpectedly find themselves amid diplomatic conversations following a major U.S. tariff announcement, turning their visit into a lesson on the complex intersection of trade, aid, and agricultural diplomacy.  They wrap up their mission in Cape Town at the Sub-Saharan Buyers Conference, where the conversation shifts to future market opportunities for hard red winter wheat.  Whether you're a grower, policy enthusiast, or just curious about the global reach of Kansas wheat, this episode offers rare insight into the human impact of agricultural exports and the critical need for strong, stable food aid programs. Timestamps 00:00 – Intro and guest overview 01:00 – Purpose of the African food aid journey 02:50 – Why Kenya was chosen for the visit 05:00 – Justin Gilpin’s reflections on visiting refugee camps 07:00 – Inside Kakuma refugee camp and food distribution challenges 08:30 – Mombasa port operations and U.S. wheat logistics 10:15 – Economic ripple effect of U.S. wheat exports 12:00 – Explaining Food for Peace, and. Food for Progress 14:00 – Policy shifts and the push for USDA program leadership 16:00 – Reality of multi-generational refugee life 19:45 – Lesotho visit and unexpected diplomatic attention 24:00 – Sub-Saharan buyers’ conference in Cape Town 26:30 – Reassuring customers amid tariff and trade turbulence 28:00 – Farewell to Peter Laudeman and closing remarks Kansas WheatWheatsOnYorMind.com

    30 min
  4. WOYM - The Voice of The Plains

    APR 29

    WOYM - The Voice of The Plains

    What does it take to keep farm radio alive and thriving in the heartland?  Kyle Bauer, a Kansas radio legend and Hall of Fame broadcaster, joins the Wheat’s On Your Mind podcast to share a front-row account of how he built a rural broadcast empire from scratch, starting with a failing FM station and growing it into a multi-station powerhouse serving over 149 counties.  In this candid conversation, Kyle lays bare the trials and triumphs of keeping radio relevant, local, and valuable to farmers and rural listeners alike.  From harvest reports to handmade programming schedules, Kyle opens up about his passion for serving the agricultural community, hiring true radio personalities, and training the next generation, sometimes beginning at age 14!  Whether you're tuning in from the cab of a combine or driving down a dusty Kansas road, this episode is a masterclass in grit, growth, and grassroots media done right. Timestamps 00:01 – Intro and Kyle Bauer’s unexpected path into radio 02:00 – Saving a dying FM station and evolving it into KCYL 03:50 – Acquiring KFRM and building a multi-state farm network 06:40 – Automation, equipment upgrades, and audience expansion 10:00 – The challenge of filling commercial slots with engaging ag content 14:00 – Hiring and training iconic farm broadcasters 17:00 – Keeping farm radio unique, entertaining, and hyper-local 20:00 – Serving advertisers through relevant, trusted content 22:30 – Shifts in listener demographics and podcasting’s role in audio revival 28:00 – Leveraging K-State Extension and growing ag listenership 30:30 – State of farm broadcasting in Kansas vs. the nation 35:00 – The fight to keep AM radio alive in new vehicles 39:50 – Closing reflections and the future of rural radio Kansas WheatWheatsOnYorMind.com

    40 min
  5. WOYM – Never Alone

    MAR 18

    WOYM – Never Alone

    In this episode, Aaron welcomes Alicia Boor, an agriculture and natural resources agent in the Cottonwood District in Kansas, and a vital member of the K State Research and Extension's Stress and Resiliency Team.  Alicia's work focuses on providing educational resources on stress, stress management, and resilience, particularly within the agricultural community.  Her efforts are crucial in addressing the unique challenges faced by farmers, who often experience high levels of stress due to the demanding and unpredictable nature of their profession. Key Insights - Farmers face unique stressors due to isolation, the desire to be self-reliant, and the stigma around seeking help. - Kansas ranks high in suicide rates, with farmers being particularly vulnerable, emphasizing the urgent need for mental health support in the agricultural sector. - Key indicators of stress and potential mental health issues include changes in habits, withdrawal from social activities, and expressions of hopelessness or suicidal thoughts. - The K State Research and Extension's Stress and Resiliency Team offers various programs, including QPR suicide prevention training and mental health first aid, to support individuals and communities. - Tele-health and resources like the 988 hotline provide accessible and confidential mental health support options for those in rural areas. - Kansas Farm Management Association offers valuable resources, including legal assistance, farm transition facilitation, and financial advice, to help farmers manage financial stress. - Simple practices like deep breathing, physical activity, and building a strong support system can significantly enhance resilience and mental well-being. Kansas WheatWheatsOnYorMind.com

    22 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Wheat's on Your Mind is the go-to podcast for anyone involved in the wheat industry, from farmers and agronomists to grain marketers and researchers. Hosted by Kansas Wheat's Aaron Harries, this podcast covers everything you need to know about wheat—from the latest market trends and technological advancements to practical tips on crop management and sustainability. Each episode offers valuable insights into the challenges and opportunities facing wheat producers, helping you stay informed and ahead of the curve. Whether you're in the field or behind a desk, Wheat's on Your Mind delivers the knowledge you need to succeed in the world of wheat.

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