When Customer Expectations Change Your Brand Should Too, with Joan King of Crate & Barrel

For the first decade of its digital journey, Crate & Barrel didn’t even sell furniture online. Obviously, times and customer expectations have changed, and Joan King, Sr. Vice President, eCommerce & International at Crate & Barrel, has been there for the entire ride. Hear how the company shifted its strategy in line with its customer’s digital evolution.

Tune in to learn:

• What have been some of the most surprising shifts in customer behavior? (6:00)
• How do you create a seamless experience for big-ticket items? (8:50)
• What mistakes are people making when thinking about ecommerce vs. retail? (11:00)
• Why you should be looking to other industries for innovative ideas. (19:00)
• Which brands are set up to succeed with shoppable TV? (25:00)
• Why should we get excited about renewable commerce? (30:00)

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