When Data Informs the Gut: Building a Brand Beyond Instinct The Launch Hour

Sara, the founder of Gem, shares her journey from the early days of the company. She talks about her previous venture, Plant Water, and her passion for exploring the untapped potential of new age plants. She recalls the moment when she had the idea for Gem and was unsure about its positioning and name. Despite feeling burnt out from her previous company, she wanted to start a profitable company and reached out to Jane and her team, who had previously led a successful crowdfunding campaign. Th...