When Financial Clarity Became a Competitive Edge - Visible Logic

Company: Visible Logic

Guest: Emily Brackett

Year Started: 2001

Employees: 1-10

Financial Clarity and the Creative Journey with Emily Brackett

 In this episode Emily Brackett, founder of Visible Logic and Branding Compass, shares how a pivotal moment reshaped the way she runs her business. From building a branding agency rooted in clarity to developing a software tool that helps businesses define their message, Emily’s story is a reminder of adhering to the fundamentals of business.

Inside this episode:

• Why understanding financials is essential for every agency owner
• The surprising statistic Emily uncovered about how few businesses invest in branding
• What she learned from transitioning from freelancer to agency leader
• How innovation with Branding Compass set her agency apart

Hear details for an agency planning workshop event November 10th and 11th 2025. Visit anagencystory.com to learn more.