When Good Clients Aren’t the Right Clients - Witmer Group

Company: Witmer Group
Owners: Kristina Witmer
Year Started: 2010
Employees: 11-25 

What happens when your agency’s growth is quietly being held back by the very clients you're trying to serve? In this episode, Kristina Witmer, founder of Witmer Group, shares how redefining client relationships and rebuilding after a failed partnership led to lasting agency success.

Key Takeaways

• Why client fit is more important than client size
• The biggest lesson Kristina learned from a business breakup
• How retainer-based work helped stabilize and scale her agency
• The risks of letting clients dictate strategy