5 min

When It’s Ok To Let Ad Frequency Go High Online Confidential with Jody Milward

    • Marketing

How high should you let the frequency of ads go? 
 
If you’ve panicked when you’ve seen high frequency on ads, here’s some good news!
 
There are times when a high frequency is totally okay despite what some expert textbooks will tell you.
 
On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I explain when to know it’s ok to let the frequency metric go high and when you want it to stay limbo low.

How high should you let the frequency of ads go? 
 
If you’ve panicked when you’ve seen high frequency on ads, here’s some good news!
 
There are times when a high frequency is totally okay despite what some expert textbooks will tell you.
 
On today’s episode of Online Confidential, where I take you behind the scenes to talk about ‘Secret Ad Manager’ business, I explain when to know it’s ok to let the frequency metric go high and when you want it to stay limbo low.

5 min