When Nothing Works: the Truth No One Talks About

How To Sell More

Ever tried everything to grow your business, only to feel hopeless about your marketing and sales?

Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process.

This sparked a crucial insight: Marketing is an amplification tool. Mark illustrates this using movies - audiences don't blame theaters for bad films, they blame Hollywood. Similarly, businesses must examine what they're amplifying before focusing on distribution.

What matters is saying the right message to the right people at the right time. When multiple approaches fail, the issue often isn't the marketing channel - it's what you're trying to communicate and to whom.

Key Takeaways:

  1. Marketing amplifies your message - focus on what you're saying before how you're distributing it
  2. When proven approaches stop working, examine if your market has shifted
  3. Look at your price point, targeting, and messaging before changing tactics again

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada