How to Find Your Niche in Business, with Stephen Woessner Sell With Authority

How to find your niche in business? Elevate your approach to dominate your market by trailing our steps on how to find your niche in business. Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts.
Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes.
Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state, including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.”
How to find your niche in business? His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.
We are doing something a little different for this episode of Sell With Authority by sharing my full-length interview from an episode of the Build a Better Agency Podcast with Drew McLellan. Drew is the owner of McLellan Marketing Group and the owner and leader of the Agency Management Institute.
In episode 354 of the Build a Better Agency Podcast, we have an important conversation about finding right-fit clients by going narrow and niching down – and how pivoting that niche can lead to fears of stepping into scarcity, instead of abundance. We talk through how pivoting agency niche can actually help improve sales and build community.

What you will learn about in this episode is about  how to find your niche in business: Exploring the flexibility of how to find your niche in business and why choosing your agency niche doesn’t have to be a permanent decision. Why sometimes throwing out the playbook and pivoting in a different direction is a better move for your agency, even if it doesn’t seem that way at first How to know which types of clients you’re already serving the best (this could be your new niche) What is cornerstone content, and why is it so important to establish? The importance of building a community of people wanting to learn from you and others to make more effortless sales You have permission to think differently about your agency and how you want to position it in your industry Resources: Visit our newly expanded “Resource Library“ Read more about how to find your niche in business in Stephen’s post on LinkedIn: Why Pivoting Your Niche Will Help You Sell Better Learn more about how to find your niche in business by tuning in to this podcast: Episode 85– Narrowing your Business and tightening your focus Join us in our free “How to Fill Your Sales Pipeline” Facebook Group LinkedIn: www.linkedin.com/in/stephenwoessner/