When Tech is Your Tailor Invisible Forces

From the ads we see, to what we buy, and even how we're treated when we get sick, the world is getting more bespoke and personalized every day. For consumers, personalization offers the promise of a better, more intimate shopping experience and of products that are more finely tuned to their exact needs and interests. For businesses, personalization can be an effective way to boost sales, customer satisfaction and brand loyalty, all while minimizing costs and overhead. In this episode, hosts Erin Shea and Shannon Murphy look at how the shift towards hyper-personalized goods and services is revolutionizing retail and completely transforming the consumer and healthcare landscape.