When You Niche So Hard You Need a Hard Hat - Phaser Marketing

Company: Phaser Marketing
Owners: Luke Eggebraaten
Year Started: 2019
Employees: 11-25

What if going all-in on a niche could transform your agency and your purpose? In this episode, Luke Eggebraaten, founder of Phaser Marketing, shares how he went from flipping go-karts in college to leading a mission-driven digital agency serving the Dirt World. Discover how a clear focus, smart business model, and community-driven values helped him grow both a successful company and a meaningful cause.

Inside this episode:

• The overlooked danger of selling from desperation
• Why specificity beats versatility in agency positioning
• How a podcast and a book helped attract ideal clients
• A creative approach to building a mission-led team
• Why picking a niche that “cuts big checks” is smart strategy