Elon Musk’s magic is making huge promises to transform a tech sector -- and then, after a series of setbacks, ultimately deliver.
But the Solar Roof never delivered on its promise of chic, affordable solar-power generating roof shingles, as Dana Hall’s recent article in Bloomberg lays out.
Today, there are some solar roofs on homes. The Gigafactory that was meant to churn them out in Buffalo, New York is humming along, but not nearly at the 1,000 Solar Roofs per week that Tesla was originally aiming for. In the meantime, the company has raised prices on customers, fired a number of executives, and faced a shareholder lawsuit in which the Solar Roof played a central role.
So how did Tesla get here?
We’re re-running one of our favorite episodes, a conversation with Austin Carr of Bloomberg about Tesla’s solar woes. It’s from back in June 2019.
We’ll look at the history of SolarCity/Tesla’s manufacturing plans, the derailed plans for the solar roof, and how current manufacturing activity compares with Tesla’s promises to New York.
Read Austin’s reporting on Tesla’s solar business:Bloomberg: Did Elon Musk Forget About Buffalo?Fast Company: The Real Story Behind Tesla’s Acquisition of SolarCity
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