100 episodes

James Cook and his fellow retail researchers visit shopping destinations around the world, interview retail and real estate executives and discuss market research in a fast-paced and fun setting. James researches retail and real estate for JLL.

Where We Buy: Retail Real Estate with James Cook Where We Buy

    • Marketing
    • 4.7 • 45 Ratings

James Cook and his fellow retail researchers visit shopping destinations around the world, interview retail and real estate executives and discuss market research in a fast-paced and fun setting. James researches retail and real estate for JLL.

    The Digital Equivalent of Walking the Mall

    The Digital Equivalent of Walking the Mall

    Anne Mezzenga and Chris Walton worked together on Target's store of the future project and now they're co-CEOs of Omni Talk & Third Haus. They talk about the latest innovations in friction-free commerce, including computer vision and scan-and-go technology. They also discuss the perils and opportunities for malls and retailers in social media ecommerce. James Cook is the director of retail research in the Americas for JLL. 

    • 34 min
    In Retail, Sales Associates Matter the Most

    In Retail, Sales Associates Matter the Most

    Bob Phibbs is CEO of The Retail Doctor. He talks about how the true job of the retail salesperson is to make the customer feel like the most important person in the world. James Cook is the director of retail research in the Americas for JLL. 

    • 32 min
    The Hidden World of Neuromarketing

    The Hidden World of Neuromarketing

    What is the true relationship between brands and our brains? To find out, neuroscientist Matt Johnson and marketer Prince Ghuman explored the hidden world of neuromarketing and consumer psychology in their new book Blindsight.
    The book is a collection of marketing tools and techniques that affect our shopping behaviors in ways we may not even be aware of. Johnson and Ghuman also talk about how neuromarketing impacts the world of shopping centers and retail.

    • 34 min
    Keep Digital Customers Engaged Through Physical Spaces

    Keep Digital Customers Engaged Through Physical Spaces

    As the pandemic continues, retailers have leaned further into eCommerce and digital marketing. Kristen LaFrance, Head of Resilient Retail at Shopify talks about how Outdoor Voices, Beard Brand and other digital native brands have used physical spaces as platforms for digital marketing. James Cook is the director of retail research in the Americas for JLL.

    • 34 min
    Retailers Rethink Store and Warehouse Strategies

    Retailers Rethink Store and Warehouse Strategies

    The pandemic has pushed retailers to rethink how to best use their real estate assets. Some are employing retail stores for online fulfillment or last mile delivery, while others are trimming the number of retail stores. Kris Bjorson leads the Retail/e-commerce Distribution group and Geno Coradini leads the retail tenant rep group at JLL. James Cook is the director of retail research in the Americas for JLL.

    • 17 min
    The Joys of a Leisurely Walk Through a Retail Place

    The Joys of a Leisurely Walk Through a Retail Place

    The most rewarding kind of shopping experience is one of connection and discovery.  Architect Yann Taylor wrote about how shopping centers can promote connection and discovery in his blog post, Walking Our Way (Slowly) Back to the Mall. He is a President at Field Paoli, where he designs mixed-use and retail projects.

    • 19 min

Customer Reviews

4.7 out of 5
45 Ratings

45 Ratings

KND009 ,

Awesome podcast for retail

There are not a lot of podcasts focused on the retail industry, James does a fantastic job of leading interesting and unique conversations. A must listen!

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as a retailer, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! James does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of navigating an ever-changing retail landscape (while building a thriving organization) - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

JQPublique ,

The Charles Kuralt of Retail

James takes on retail space around the world and brings it home to us in a way that entertains while educating. His interests are infectious and the show doubles as a travelogue along with the main theme of relating current and innovative trends in retail. Here’s to the next 100 episodes!

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