28 episodes

Ever wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list?
On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.

Whin Big - A UK Marketing Podcast Katie Goudie

    • Business

Ever wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list?
On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.

    28 - “Don't wait for things to be perfect, just start,” with Zoë Berry and Victoria McHugh

    28 - “Don't wait for things to be perfect, just start,” with Zoë Berry and Victoria McHugh

    Note: This episode was pre recorded back in February and makes no mention of the Coronavirus or anything related!
    It's time to get organized. In this episode, I’m with Zoë Berry and Victora McHugh, who are both professional organizers here in Edinburgh.

    We talked a lot about organizing and what it was like when Zoe and Victoria came to my home and office. But we also talked about marketing, including the best times to post in Facebook groups, and the Instagram phenomenon of top to tidy.

    You can find all the links and resources we discussed in the shownotes at thewhin.co/podcast

    • 43 min
    27 - Creating your Pinterest marketing strategy

    27 - Creating your Pinterest marketing strategy

    Are you ready to start driving a whole heap of traffic to your website? In this podcast we’re going to talk about how you can really work with Pinterest as a marketing tool. We’ll look at some specific strategies you can implement to connect with your customers exactly as they need you. You can find all the links and resources mentioned in today's episode at thewhin.co/podcast

    • 15 min
    26 - "It can't be a business, it's a community group," with Jess Brown

    26 - "It can't be a business, it's a community group," with Jess Brown

    Meet Jess Brown, founder of the global Japanese language community The Nihongo Connection. Jess shared the story of how the conversation clubs began. We talked about how you can change and improve on your offerings while still serving your customers. Key to her success has been her focus on finding ways to help and teach her audience instead of constantly promoting paid for services. I can’t wait to see what she does next. You can find all the links and resources mentioned in today's episode in the shownotes at thewhin.co/podcast

    • 41 min
    25 - Start marketing on Pinterest in 30 minutes

    25 - Start marketing on Pinterest in 30 minutes

    Have you been making excuses about why you can’t market your business on Pinterest? In this podcast, I will give you a super quick, 30 minute process you can follow to get some content up on Pinterest and start driving traffic to your website. We’ll look at setting up your account for your business, how to create awesome graphics in minutes, and how to write descriptions and create boards that will get you seen by your customers. You can find all the links and resources in the show notes at thewhin.co/podcast

    • 18 min
    24 - "The community has grown authentically, I just brought some people together," with Kim Wilson

    24 - "The community has grown authentically, I just brought some people together," with Kim Wilson

    Meet Kim Wilson, personal trainer and founder of the Athena army. Kim and I talked about choosing not to use Twitter and TikTok, saving for your tax bill, and what it's like to run a purpose driven business with a community that builds itself. You can find the links and all the resources mentioned in this episode at thewhin.co/podcast

    • 37 min
    23 - An Introduction to Instagram TV

    23 - An Introduction to Instagram TV

    Are you curious about this whole IGTV thing? In this podcast I'll be helping you finally figure out what's going on with IGTV and how you can get started. We'll cover the basics of how to create your channel, and how to upload and promote your very first video. I've also got a whole load of examples to share of really effective content, which you can adapt and use to show off your own business. You can find all the links and resources mentioned in this episode at thewhin.co/podcast

    • 21 min

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