141 episodes

Ever wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list?
On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.

Whin Big - A UK Marketing Podcast Katie Goudie

    • Business

Ever wondered how other small business owners do their marketing? Looking for new and effective strategies for your social media? Trying to work out how to get people to sign up for your email list?
On the Whin Big podcast, join digital marketer, trainer and Instagram fanatic Katie Goudie as she interviews business owners and social media managers from Edinburgh and across Scotland. Listen in on coaching conversations, inspirational stories and essential tips and tricks for making an impact with your digital marketing. If you’re sick of investing time and money into digital marketing, without seeing a real return, then this podcast will load you up with resources and tools to turn things around and start seeing results. Check out thewhin.co/podcast for the shownotes of each episode including links to freebies, worksheets and all kinds of other goodies from our guests. New episodes are released on Wednesday mornings.

    102 - Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community

    102 - Marketing Automation and Audience Growth, with Automation Ninjas and The R&D Community

    Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term.

    Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda is an expert in behavioural marketing, and helps her clients use marketing automation at all stages of the customer journey, from first contact through to client onboarding.

    Our second guest for today’s episode is Richard Edwards, who’s the founder of The R&D Community, which is a training academy and support service for accountants and specialist tax consultants doing R&D claims. Don’t worry if that’s not something you know much about - we don’t really talk about R&D claims, we talk about marketing! Particularly LinkedIn and list building, which are very important subjects.

    Shownotes: https://thewhin.co/podcast

    • 48 min
    101 - Audience Growth through Partnerships, with Bad Dinosaur and trundl

    101 - Audience Growth through Partnerships, with Bad Dinosaur and trundl

    Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages.
    First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her role is to market the agency itself, she also supports their clients with marketing strategy.

    Our next guests are Hilary Mines and Tess Caven, from the new start up trundl. Trundl is a non-competitive activity motivator app, which encourages people to go outside and get some exercise, and offers charity donations as motivation. Hil is the original founder and Tess is the strategy and marketing director.

    In my conversations today we touch on a few different techniques for developing your brand as a new business, and for developing your audience along with it. Partnerships are a great way to do this on a shoe string budget, and that’s where a lot of our focus is today.

    Find all the links and resources for today's episode in the shownotes at thewhin.co/podcast

    • 47 min
    100 - Where are they now?

    100 - Where are they now?

    Today's episode is a special one! I spent the last few weeks catching up with some of our earliest guests on the Whin Big podcast to find out where they are now, and what they've been up to over the last 2 and a half years.

    I spoke with Marc Keys, Claire Watson, and Laura Westring.

    You find their details and links to their original interviews in the shownotes at thewhin.co/podcast

    • 37 min
    99 - Greatest Hits Vol. 2

    99 - Greatest Hits Vol. 2

    Hello everyone, welcome back! Here we are into 2022, and I’m very excited to be launching a brand new season of the Whin Big podcast with today’s episode.

    What with there being another 50 or so episodes out in the world it’s time for a new volume of our Greatest Hits collection. Stay tuned for clips from 6 of our best interviews since October 2020. Welcome back to Avesha, Kenda, Cameron, Suse, Heena, and Tanessa!

    You can find the shownotes of today's episode on the website at thewhin.co/podcast

    • 35 min
    98 - Setting Goals for 2022

    98 - Setting Goals for 2022

    It’s the final Whin Big Podcast of the year! And, as you know by now, we love to spend this end-of-year episode reflecting on goals. In this episode, Katie reminds us of her 2021 business goals and whether she achieved them or not. She also gives the low down on the four goals she’s setting for 2022.

    LISTENER SURVEY: https://thewhin.co/survey

    If you fancy having a go at working on your own goals for next year, head to the resources section, where you can access a free download to worksheets. https://thewhin.co/podcast

    • 17 min
    97 - How to hack the buyer's brain, with Kenda Macdonald

    97 - How to hack the buyer's brain, with Kenda Macdonald

    This week on The Whin Big Podcast, Katie speaks with Kenda Macdonald - founder of Automation Ninja. In this week’s episode, Katie and Kenda talk about how psychology and brain functions influence the way we make purchasing decisions.

    Kenda also shares details on ‘the purchase formula’, the best way to go about email marketing and explains how social media fits into her marketing mix.

    You can find all the links and resources from today's episode in the shownotes at thewhin.co/podcast

    • 32 min

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