Whisk Management Blayre Wright
-
- Arts
-
Welcome to Whisk Management, the podcast for cakers, bakers, and sweet entrepreneurs. If you’re looking to run a sweet business that makes you money, allows you to express your creative voice, and ACTUALLY brings you happiness, then you’ve come to the right place!
I’m your hostess cupcake with the mostest, Blayre Wright. I’m a Cake Designer, a trained Pastry Chef, and the owner of Flouretta Sweet, a home-based, luxury cake design studio. You may have also seen me compete on and win Season 8 of Food Network’s Halloween Baking Championship! Join me twice a month for some baking business tips and tricks, guest interviews from industry experts, and (of course) a whole lot of baking banter :) Follow along with the pod on Instagram @whiskmanagementpod.
-
S2 Ep. 5: Genuine Inclusivity Pt. 1 | Doing the Work As A Business Owner
HAPPY PRIDE MONTH, WHISKTAKERS!!!
Here on the Whisk Management Pod, Pride is 365, baby! And this month I'm bringing you not one, but TWO episodes that will help you foster genuine inclusivity within your business!
Today we're talking about the work you should be doing as a business owner if you want to make your business a safe space for Queer clients. We're discussing:
Some basic Queer terminology that you might want to be familiar with so you're not making assumptions about your clients (or people in general)
How to practice allyship and center the needs of the LGBTQIA+ community
How to make your space (be it a brick and mortar business or the digital space in which you occupy) SAFE.
What to do when you face backlash for making a statement on where you stand (because trust me, it will happen!)
So get out your pencils, paper, gel pens, and glitter, because this episode is full of helpful tips and LOTS of homework.
Here are the amazing Queer Folx/Organizations referenced in this episode:Tess Feiler, Sarah Katherine Davis Photography, Kim Williams Weddings, Dolly Jaye, Human Rights Campaign
Support the Pod!On InstagramOnlineBlayre's Business Instagram and Website
-
S2 Ep. 4: Mental Health & Finding Creative Inspiration Anywhere | Pastry Chef Aaron Davis
Today we introduce Pastry Chef and #1 fan of the pod, Aaron Davis!Aaron is not only a wildly talented pastry chef, cake artist, and baker, but he's a personal friend of Blayre's and has so many awesome things to share with us today. In this episode, Aaron and I are talking about:
His personal and professional growth since graduating in the middle of the Pandemic, and how he's honing in on finding what brings him joy in his career
His experience navigating his own mental health journey in an industry that stigmatizes it and how we can prioritize our own mental health
How it doesn't matter where you start in your career, it's the intentional steps that you take from there that will lead you to where you want to go
Ways to seek creative inspiration for your art from unique places
Aaron's experience on Holiday Baking Championship AND Holiday Wars and how they differ
Support and follow Aaron on Instagram!
Check out these mental health resources for Hospitality Professionals:CHOW- Culinary Hospitality Outreach WellnessThe Burnt Chef ProjectFocus on HealthRestaurant After HoursOpen Path Collective- Affordable Therapy for those without Health Insurance
Support the Pod!Follow us On InstagramFollow Blayre's business, Flouretta SweetVisit us onlineMentor Sessions are Here!Click here for more information about how to work with Blayre one-on-one
-
S2 Ep. 3: "Girlbossed" Out- Thoughts on Capacity, Contentment & Growth
Sometimes, business ownership isn't all sunshine and roses. Today we're talking about what happens when you've girlbossed for so long that you can't possibly girlboss ANY LONGER. May is Mental Health Awareness month, so I'm bringing you some episodes to help remind you that there's nothing wrong with a little pausing, contemplation, and focusing inward. So if you're feeling like turning off the alarm, rolling over and hiding back under the covers when it comes to running your business, this episode is FOR YOU!
In this episode:
Blayre shares how she's had to mentally (and physically) rearrange her expectations and priorities for 2024 after a VERY slow booking season and some big life changes
Commiseration for the wedding vendors, what the heck the Engagement Gap is, and how you're DEF not the only one experiencing low bookings (and it likely isn't your fault either!!!)
How to find contentment when things are hard, and what to do with a lull in business or a lack of work
Recognizing growth when what you thought you wanted has shifted
ALSO, MENTOR SESSIONS ARE HERE!
Maybe you've been wanting a extra set of eyes to look at your socials, branding, or website. Maybe you need help starting an LLC or discussing logistics about an in-home kitchen, finding your brand voice, or breaking into the wedding industry. Or maybe you've just been wanting to sit down and pick Blayre's brain! Now is your chance!Book a free 15-20 minute discovery call here and fill out the inquiry form, then we'll chat about what it is you want to work on specifically! Can't wait to meet you!
Support the Pod
Follow on Instagram or visit our website
Check out Blayre's biz instagram or website -
S2 Ep. 2: Embracing "Failure" and Just DOING It | Crystal Arvelo of Colorful Macarons
If at first you don't succeed...Learn from that shit and keep going!!!!!In today's guest episode, we get to chat with a true Macaron Princess. Crystal Arvelo is no stranger to making things work (I mean, she chose one of the hardest confections in French Pastry, taught herself how to bake them in the middle of the pandemmy, and started a business selling them locally AND Nationwide).
We're talking about:
Client transparency and the art of pivoting when things aren't working
The story of how Crystal had to close her brick and mortar shop in order to find a better location to serve her customers
How to market depending on your own unique business model
Not being afraid to just START, but also being smart about business choices and how to learn from your failures and mistakes (hint: failure isn't bad!)
Stay up-to-date with Crystal and the exciting future of Colorful Macarons:Follow them on InstagramFollow them on Facebook Check out their WebsiteStay up to date with the pod!Follow WMPod on Instagram or visit the podcast websiteFollow Blayre on Instagram or check out the Flouretta Sweet WebsiteJoin the Whisktakers Society! -
S2 Ep. 1: AI "Art"- A Creative Tool or A Threat to Artists and Their Work?
We're back back back again! It's first episode of Season 2 and this one has ALL of the information, facts, figures, and fun stuff for people who enjoy research.
In this episode we're diving into the strange, beautiful and dangerous world of AI Art. I bet many of you have seen AI images creeping into client inquiry forms and infiltrating your Pinterest boards and Instagram feeds. While they may seem like something straight out of a fairytale, do you really know HOW these images are generated and the ripple effect that generation has on art, culture, and society as a whole?Well buckle up, because you're about to find out!
We'll discuss:
What AI art is and how it's created
Some examples of AI Art models that you may be familiar with
The negative impacts these models have on us as creatives AND the society as a whole
How to protect YOUR art and IP that has been shared online and in the public domain
How to spot AI art and what we can do when we're faced with these images when they pop up in our corner of the industry
ALSO, BIG NEWS!
In the beginning of the episode I introduced the new community extension of the podcast- The Whisktakers Society! This is a place for bakers, cakers, sweet creatives, and small business owners alike to interact, uplift, and support one another. If you've got a question, want to share a win or something new happening in your business, then what better way to ask or celebrate than with your peers!
To join us, click this link!
Other links discussed in the episode:AI Vs. Artists: The Biggest Art Heist in History (YouTube Video)Sasha Luccioni's Ted Talk on AI Art's Impacts on Society (Youtube Video)Hugging Face- Ethical AI Community for CodersNews Article discussing the Artist's Database being used to sue MidjourneyDatabase of Artists used to train Midjourney AISpawning AI- Data Governance for AISpawning AI- Opt Out Extension for a web browserHave I Been Trained- Check to see if your work has been used to train AI models hereUniversity of Chicago- Nightshade and Glaze programsIs it AI- website that allows you to verify if a photo is/is not AI
To Further Connect with us:
Follow the podcast On Instagram
Visit the WMPod Website
Follow Blayre On Instagram
Visit the Flouretta Sweet Website
Leave us a review on Spotify or Apple Podcasts
-
Whisk Management Season 2 is Coming!
HEY HEY BAKER FRIENDS! Season Two of Whisk Management is FINALLY upon us!
This is just a little sneak peek trailer of what to expect from WM Season 2, and let me tell ya, I'm PUMPED for all of the exciting things I've got up my chef coat sleeve for you this year!
Here's the important info:
Season two, Episode ONE will drop on Monday, April 8th. This will be my first solo episode of the season!
Our Season two guest episode will drop Monday, April 22nd
I'm very excited to share about the new community extension of the podcast, the Whisktakers Society! This will be a Facebook group for all of you to interact, ask questions, and connect with bakers, business owners, and sweet creatives like yourself! The link to join will drop on April 8th along with the first episode.
Mentor sessions ARE COMING!!! If you've ever wanted some one-on-one time with Blayre to talk business strategy, finding and marketing your unique design style, streamlining your client communications- whatever it may be- your chance to do so is coming! I will be dropping more information and opening spots to Whisktaker Society members at the end of the month, so if you're interested, be sure to join the group when it opens on 4/8!
For now, be sure to give the pod a follow on Instagram, and feel free to check out our website too!
See ya on 4/8! :)
Customer Reviews
Informative, motivational, and inspiring
Blayre is an incredible cake artist and pastry chef and this podcast is a perfect reflection of her talent, compassionate personality, and desire to give back and inspire fellow bakers, pastry chefs, cake artists, and really anyone in any type of creative industry. I have gained so much valuable info both for my profession AND for self care and personal growth. Enjoyable, entertaining AND you will learn so much!