Whiskey & Work Podcast Kelsey Murphy

Aimee Schuster, CEO and founder of Bandwidth Strategy, an expert in C-suite services, joins Kelsey on Whiskey & Work to discuss how fractional CMO’s can help your business. Kelsey and Aimee discuss the definition of a fractional CMO, the difference between a fractional CMO and a regular CMO, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 



What we’re talking about…
Aimee Schuster is the CEO and founder of Bandwidth Strategy, an expert in C-suite services 
Definition and explanation of a Fractional CMO
The difference between a regular CMO and a fractional CMO
How fractional CMOs can benefit businesses
Aimee’s experience and expertise in the field
Detailed insights into the role of a fractional CMO
The importance of a strong network when transitioning to a fractional role
Balancing work and personal life as a fractional CMO
How to know if becoming a fractional CMO is the right choice for you
Kelsey and Amy share their experiences of transitioning from corporate roles to entrepreneurship
The challenges and rewards of starting a consulting or fractional C-suite practice
The value of saying "yes" to opportunities and stepping outside your comfort zone
The significance of timing and networking in building a successful business
Discuss the benefits of podcasting and how it can help improve storytelling and communication skills
How podcasting can enhance your personal brand and business
The unexpected benefits of podcasting, including self-improvement
To learn more or connect with Aimee, visit the links below! 





A {free} Tool or Two! 
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 
How To Plan Your Business
The Coaches Pricing Calculator 
The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income
 
Links Mentioned
Aime Schuster’s Website 
Kelsey Murphy’s Website 
Kelsey Murphy’s Instagram 



QUOTES:



“Fractional CMOs come with playbooks. They come with usually 20 plus years of experience. They're able to see your problem in all the other problems that they've encountered in the past, so they can come to solutions really quickly for you and in a really efficient manner.” - A.S.
“I really love getting it started and then handing it off to others to make it their own. Understanding what I call that fractional hierarchy of need is important.” - A.S.
“Deposit that will pay off dividends. When you open your eyes, you blink. It's five years later and you've been putting in those deposits. It's pretty significant.” - A.S.
“Success comes from learning how to be a better manager of people, and understanding your team's strengths and weaknesses and what makes them tick.” - A.S.
“You have to be able to tell the story, and you have to have the data to back it up.” - A.S.
 

Laura Belgray, founder of Talking Shrimp® and co-creator of The Copy Cure, joins Kelsey on Whiskey & Work to discuss her best selling book Tough T*****s: On Living Your Best Life When You're the F'ing Worst. Kelsey and Laura discuss not fitting in, late blooming, resisting societal expectations and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 
 
What we’re talking about…
Laura Belgray is the founder of Talking Shrimp® and co-creator of The Copy Cure
Best selling author of her book Tough T*****s: On Living Your Best Life When You're the F'ing Worst
Laura's background and her significance in the world of writing and copywriting
Highlight Laura’s collaboration with Marie Forleo on the Copy Cure
Laura's approach to building her successful online business
Discuss how she resists the pressure to follow conventional marketing strategies
Laura shares her thoughts on webinars, social media, and other marketing tactics
Laura's writing process and her passion for writing emails
Her ability to craft engaging stories and how she incorporates them into her emails
How she manages the repetitive aspects of writing emails
The importance of staying true to one's passions in business
Laura's ability to maintain her enthusiasm for email writing
The impact of Laura's authentic and enjoyable emails on her audience
Explore the challenges Laura faced while writing her book and how she overcame them
To learn more or connect with Laura, visit the links below! 





A {free} Tool or Two! 
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 
How To Plan Your Business
The Coaches Pricing Calculator 
The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income
 
Links Mentioned
Laura Belgray’s Website 
Laura Belgray’s Instagram 
Kelsey Murphy’s Website 
Kelsey Murphy’s Instagram
 

Selena Soo, publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders, joins Kelsey on Whiskey & Work to discuss why publicity is crucial for entrepreneurs and thought leaders. Kelsey and Selena discuss the role of publicity in spreading powerful ideas and stories, differentiating between the mission-driven intent of publicity and self-promotion, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one! 



What we’re talking about…
Selena Soo is a publicity and marketing strategist who helps experts, authors, and coaches go from “hidden gem” to admired industry leaders
Selena's mission to help entrepreneurs and thought leaders impact millions with their message
Selena's career journey, including her quarter-life crisis and transformation
why publicity is crucial for entrepreneurs and thought leaders
discuss the role of publicity in spreading powerful ideas and stories
differentiating between the mission-driven intent of publicity and self-promotion
Falling in love with publicity as a means to help impactful individuals
The role of role models and the responsibility to share one's gifts
Overcoming challenges and finding empowerment through personal development
Introducing the concept of the "Publicity Pyramid"
The common mistake of not having a clear call to action in publicity.
The value of offering a freebie to build your email list and nurture relationships
The importance of staying on message when appearing on podcasts
Recognizing the significance of nurturing your existing audience.
Customizing your marketing strategy based on your strengths and objectives
The value of developing a consistent social media presence
Selena's transition to a more active social media presence
To learn more or connect with Selena, visit the links below! 





A {free} Tool or Two! 
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 
How To Plan Your Business
The Coaches Pricing Calculator 
The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income
 
Links Mentioned
Selena Soo’s Website 
Selena Soo’s Instagram 
Kelsey Murphy’s Website 
Kelsey Murphy’s Instagram 



QUOTES:
"A great story is not just about what you've accomplished, but the journey, the challenges, and the transformation you've experienced." - SS
"Building relationships with media outlets and journalists is an ongoing process that requires authenticity and value." - SS
"The power of storytelling lies in its ability to connect with people on an emotional level and inspire action." - SS
"Your audience is looking for solutions to their problems. Position yourself as the solution through your content and messaging." - SS
"When pitching to the media, make sure your story is newsworthy, timely, and relevant to their audience." - SS
 

Adriana Keefe, Human Design Coach and motivational speaker joins Kelsey on Whiskey & Work to discuss Human Design and her experience of niching down in her coaching journey. Kelsey and Adriana discuss her experience in Kelsey’s signature program called The Coaches Mastermind, her initial exposure to Human Design, how she started incorporating Human Design into her coaching practice, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one! 



What we’re talking about…
Adriana Keefe is a Human Design coach and motivational speaker who helps high achieving women heal their subconscious and become magnetic through Human Design
Her initial exposure to Human Design
Adriana's personal journey and spiritual awakening
How she started incorporating human design into her coaching practice
Discussing the fear of claiming expertise in a specific area
Emphasizing the importance of recognizing one's knowledge and value
How Adriana decided to focus on human design
The gradual evolution of her business toward human design expertise.
Balancing the desire to help people in various ways with the need to specialize
The importance of analyzing the needs and preferences of clients.
Creating a group coaching program to address the specific needs of her target audience
Launching a membership community based on demand
Adriana expresses gratitude for the lessons learned in the The Coaches Mastermind group
To learn more or connect with Adriana, visit the links below! 





A {free} Tool or Two! 
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 
How To Plan Your Business
The Coaches Pricing Calculator 
The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income
 
Links Mentioned
Adriana Keefe’s Website 
Adriana Keefe’s Instagram 
Kelsey Murphy’s Website 
Kelsey Murphy’s Instagram 



QUOTES:



“I noticed that 90% of those chart readings were people coming to me asking about how to understand their design to be able to excel in business.” - AK
“I just kept following what the need was, and that's where I really found that caliber of clients who were serious about this work because literally their life was on the line, their livelihood was on the line.” - AK
“Oh, yeah, man, that was probably the biggest thing for me is that feeling of how dare I come forward saying I'm an expert when I don't know nearly as much as whoever else I was following in the industry” - AK
"And it's the blessing and the curse of really loving a specific topic because we never feel like experts in it, right?" - KM
“Sometimes we don't recognize that we have this information in our brain that we just need to allow to open and flow.” - AK
 

Anne Watson, a business strategy coach, who helps female coaches and communicators learn to think like a business so they can inspire like a boss and host of the Swayology podcast, joins Kelsey for a special and unique episode of Whiskey & Work. Kelsey and Anne have a personal conversation about how Kelsey got started in her business, what life was like before she started her business, and her signature program called The Coaches Mastermind, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one! 



What we’re talking about…
Anne Watson is a business strategy coach, who helps female coaches and communicators learn to think like a business so they can inspire like a boss
Kelsey's early days in agricultural business and her journey to becoming a coach.
The influence of her family and her desire to balance motherhood with her career.
Kelsey's decision to leave her corporate advertising job and travel around the world.
How Kelsey started her coaching business upon returning home.
The challenges she faced during the initial years of her coaching business.
The birth of the "Coaches Mastermind" program and its rapid success.
Kelsey's journey from various coaching programs to finding her niche.
Kelsey's emphasis on testing ideas using Minimum Viable Products (MVPs).
Her initial hesitation to focus exclusively on coaching.
The importance of choosing a niche and planting one's flag in a specific area.
To learn more or connect with Anne, visit the links below! 





A {free} Tool or Two! 
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 
How To Plan Your Business
The Coaches Pricing Calculator 
The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income
 
Links Mentioned
Anne Watson’s Website 
Anne Watson’s Instagram 
Kelsey Murphy’s Website 
Kelsey Murphy’s Instagram 



QUOTES:



"The fact that I've been able to just be really present with the kids and still have chill mornings with Colin and have the programs in the business, that's where it came full circle of like, oh, this is it. This is what I wanted to build." - KM
"I ended up getting my foot in the door at Twitter and Facebook and speaking at these kinds of places. I ended up working with some really big names and then eventually the Marie Forleo's of the world, they came to me and asked me to start coaching their students in their program. And things really started to take off then." - KM
"I have to choose one thing, otherwise I'm going to be known for nothing." KM
"I was very hesitant to lean into coaches, even though all my best friends were coaches. I had little mini peer-led mastermind with coaches. They were my humans, but I was like, I'm not going to just niche down into this one coaching area." - KM
 

Sarah Walton, a keynote speaker, business coach, and sales expert helping women heal their relationship with money joins Whiskey & Work to discuss the significant transformation of Sarah’s business with Kelsey as her mentor. Kelsey and Sarah delve into the details of this transformation, how she felt overwhelmed with opportunities before she joined The Coaches Mastermind, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one! 



What we’re talking about…
Sarah Walton is a keynote speaker, business coach, sales expert and podcast host who has been featured on The Today Show
Sarah’s message to Kelsey that left her in awe. She had experienced a substantial positive change in her business, thanks to Kelsey's guidance.
Kelsey emphasizes the importance of receiving feedback and success stories like Sarah's to motivate and inspire her
The importance of investing in oneself and the role of coaching in personal and business growth.
The importance of turning passion and mission into a clear and cohesive offer
Sarah shares her experience of feeling overwhelmed with various opportunities and lacking direction before joining the Coach's Mastermind
Sarah recalls two crucial conversations with Kelsey
How Kelsey's guidance helped Sarah shift from overwhelm to a focused, energized state
Sarah expresses her admiration for Kelsey's ability to recognize what would make her clients happy and encourages them to lean into their passions
The challenges and advantages of being an entrepreneur with young children
The significance of finding role models who share similar life experiences, such as having children
Kelsey's ability to make decisions efficiently and the importance of recognizing when to say "yes" to opportunities.
To learn more or connect with Sarah, visit the links below! 





A {free} Tool or Two! 
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey. 
How To Plan Your Business
The Coaches Pricing Calculator 
The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income
 
Links Mentioned
Sarah Walton’s Website 
Sarah Walton’s Instagram 
Kelsey Murphy’s Website 
Kelsey Murphy’s Instagram 



QUOTES:



"Kelsey, I am literally staring at my bank account right now, and my jaw is dropping to the floor. I cannot believe how much you have changed my business." - SW
"You really role model that for people. And on those Wednesdays, you're using that zone of genius that you have, which is your ability to pull this stuff out of us. It's just amazing." - SW 
"The second you have that, you're unstoppable because you know what you're here to do." - SW
"I get to sit with people and be like, 'Tell me more about you. Tell me more about what you love, what your background is.' It's like the highlight of my day." - KM
"The more money we make, the more opportunity there is to heal." - SW
"Every time I invest in myself, my business explodes every time without fail." - SW