Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years helping B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs.
Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor/improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider.
We are talking about the psychology and philosophy of using Ai in Marketing, especially in Content Creation. We also discuss Amy's transition from being a Chief Marketing Officer to doing Fractional work for Marketing teams different companies. Aimee is an OrionCore Member in the Orion3 Family.
Information
- Show
- FrequencyUpdated Daily
- PublishedAugust 14, 2023 at 9:33 PM UTC
- Length60 min
- Season1
- Episode3
- RatingClean