Who Is Building the Metaverse? And Does It Matter‪?‬ The So What from BCG

Jessica Apotheker, chief marketing officer of BCG and BCGX, and Akbar Hamid, co-founder of People of Crypto Lab, explain how the metaverse can combine the best of the physical and virtual worlds to create a seamless immersive experience—or amplify what’s wrong in the physical world.  


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