31 min
Who's Listening? The UK Podcast Audience Unpacked The Content Mavericks Club
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- Marketing
Who is listening to podcasts in the UK?
How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.
SUPPORT THE SHOW
Join the Club - Get The Content Mavericks Club Newsletter
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
ABOUT ADAM BOWIE
Adam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast.
RESOURCES
Follow Adam Bowie: LinkedIn X Instagram YouTube
Visit Adam Bowie’s blog
Check out Adam’s deep dives into Ofcom Podcast Surveys
Explore Edison’s podcast research
TOPICS COVERED
00:56 UK podcast listener data - can it be trusted?
02:59 How many UK adults listen to podcasts regularly?
06:47 Which age group consumes the most podcasts in the UK?
07:28 Changing podcast listening habits
09:37 The unique way YouTube does podcasting
18:13 What UK listeners are doing while they listen to podcasts
22:09 How new technology has changed podcast listening
28:56 Niche no more: how podcasting is penetrating the mainstream
THE CONTENT MAVERICKS CLUB
The Content Mavericks Club webpage
Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
Connect with show host Jason Caffrey on LinkedIn
Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:
LinkedIn
Instagram
YouTube
TikTok
X
Pinterest
Check out Creative Kin to discover how to launch and grow your podcast.
Support this podcast at — https://redcircle.com/contentmavericks/donations
Who is listening to podcasts in the UK?
How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.
SUPPORT THE SHOW
Join the Club - Get The Content Mavericks Club Newsletter
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
ABOUT ADAM BOWIE
Adam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast.
RESOURCES
Follow Adam Bowie: LinkedIn X Instagram YouTube
Visit Adam Bowie’s blog
Check out Adam’s deep dives into Ofcom Podcast Surveys
Explore Edison’s podcast research
TOPICS COVERED
00:56 UK podcast listener data - can it be trusted?
02:59 How many UK adults listen to podcasts regularly?
06:47 Which age group consumes the most podcasts in the UK?
07:28 Changing podcast listening habits
09:37 The unique way YouTube does podcasting
18:13 What UK listeners are doing while they listen to podcasts
22:09 How new technology has changed podcast listening
28:56 Niche no more: how podcasting is penetrating the mainstream
THE CONTENT MAVERICKS CLUB
The Content Mavericks Club webpage
Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.
Tell us what you think in our 30-second feedback quiz
Support The Content Mavericks Club with a one-off donation
Connect with show host Jason Caffrey on LinkedIn
Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:
LinkedIn
Instagram
YouTube
TikTok
X
Pinterest
Check out Creative Kin to discover how to launch and grow your podcast.
Support this podcast at — https://redcircle.com/contentmavericks/donations
31 min