27 min

Why a Pricing Policy Can Make or Break Your Brand Integrity PriceSpider Ecommerce Connected

    • Marketing

A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for […]
The post Why a Pricing Policy Can Make or Break Your Brand Integrity appeared first on .

A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for […]
The post Why a Pricing Policy Can Make or Break Your Brand Integrity appeared first on .

27 min