Why AI in Marketing Isn't Paying Off Yet, with Jim Lecinski, Northwestern Marketing Professor and Former Google Exec

“Only 15% of CEOs rate their marketing function as doing a good job with AI.” Lexi Reese sits down with Jim Lecinski to discuss why marketing teams are struggling to show financial impact from AI — and what it takes to move from scattered pilots to real operating leverage.

They cover the AI Moment of Truth, synthetic customer personas, workflow rewiring, and the practical commitments CEOs and CMOs can make this quarter.