17 min

Why aren’t there more Chief Trust Officers? Feat. IBM Futurist, Peter Lavers IBM thinkLeaders

    • Technology

On this episode of thinkPod, we are joined by IBM Futurist, Peter Lavers. We talk about the importance of integrating CRM across the business, how trust is at the heart of B2B customer experiences, and much more.

On this episode of thinkPod, we are joined by IBM Futurist, Peter Lavers. We talk about the importance of integrating CRM across the business, how trust is at the heart of B2B customer experiences, and much more.

17 min

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