Why Attention Metrics Are Reshaping Media Buying with Adelaide's Marc Guldimann

This month, Nathan Lindberg is joined by Marc Guldimann, CEO and Co-founder of Adelaide. Marc is the founder of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics.

In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:

• How gaming environments score higher on the AU metric and what drives that

• Why optimizing for seconds of attention creates the wrong incentives

• Why the attention conversation is finally reaching procurement