45 min
Why Authenticity Is a Key to Your Entrepreneurial Success with Cindy Oswald The Art of Winning
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- Entrepreneurship
“So there's one thing that starting a business, you have to be passionate about it to start it. But I don't think you have to know exactly what your passion is before you just dive into it. So so all these things I did do in college in high school or whatever it was this Low risk, low commitment, because you're only in it for six months, so you are able to try it. So yeah, like that mom on the roof. It's like I can discover right now you can discover in the process if you do like it, but you too, I think you and I both learned by us just by trying it.” - Cindy Oswald
90% of startups fail within the first year of operation. It’s the cold hard truth and exactly the reason why a lot of people are scared to give entrepreneurship a try. Cindy Oswald on the other hand had learned it from her father she can do anything, not because she’s the best but because she could always find a way.
Today, Cindy is a full-time homeschooling mom (ages 5, 1.5, and a surprise one on the way!), wife to a med-school student, and a full-time creative entrepreneur. Her passions are family and creating, so she’s currently taking those two out at the same time by being the owner/creator/founder of Homeschool Languages! Without marketing (they incentivized word of mouth at the beginning) and without a physical product, they have been able to sell over 30k in pre-sales.
[00:01 - 11:29] Opening Segment
Father knows best: How Cindy’s dad inspired her to be an entrepreneur The business tactics she learned from being a theatre performer [11:44 - 33:21] Finding the Balance Between Family and Running Businesses
Delegating: The key to scaling your business The challenges that came with her photography & videography businesses taking off on its first year Family versus passion Why authenticity is one key to success The importance of knowing your Why Shifting mindset to be happy in your situation How her home language business started What Cindy finds as the most impactful to starting a business How Cindy measures success [33:28 - 45:30] Closing Segment
Fun four questions with Cindy Recommended books by Cindy and Ashton Connect with Cindy on the links below
Key Quotes
“You have to be passionate about it (business) to start it but I don't think you have to know exactly what your passion is before you just dive into it… I can discover right now you can discover in the process if you do like it. You and I both learned by just by trying it.” - Cindy Oswald
“If you don't know why you're doing something, you will lose your purpose.” - Cindy Oswald
“Sometimes it is smart to stay in a job because you want that retirement, but health care, etc. But if it's really weighing on your health on your happiness, like how much is it actually helping you?” - Ashton Levarek
“Write down your goal, whatever that is that end goal, and then work backward from there.” - Ashton Levarek
Connect with Cindy
Website: https://www.homeschoollanguages.com/
Instagram: https://www.instagram.com/homeschool.languages/
Resources Mentioned
Everything Is Figureoutable
Find Your Why
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Atomic Habits
Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn or wherever you get your podcasts!
“So there's one thing that starting a business, you have to be passionate about it to start it. But I don't think you have to know exactly what your passion is before you just dive into it. So so all these things I did do in college in high school or whatever it was this Low risk, low commitment, because you're only in it for six months, so you are able to try it. So yeah, like that mom on the roof. It's like I can discover right now you can discover in the process if you do like it, but you too, I think you and I both learned by us just by trying it.” - Cindy Oswald
90% of startups fail within the first year of operation. It’s the cold hard truth and exactly the reason why a lot of people are scared to give entrepreneurship a try. Cindy Oswald on the other hand had learned it from her father she can do anything, not because she’s the best but because she could always find a way.
Today, Cindy is a full-time homeschooling mom (ages 5, 1.5, and a surprise one on the way!), wife to a med-school student, and a full-time creative entrepreneur. Her passions are family and creating, so she’s currently taking those two out at the same time by being the owner/creator/founder of Homeschool Languages! Without marketing (they incentivized word of mouth at the beginning) and without a physical product, they have been able to sell over 30k in pre-sales.
[00:01 - 11:29] Opening Segment
Father knows best: How Cindy’s dad inspired her to be an entrepreneur The business tactics she learned from being a theatre performer [11:44 - 33:21] Finding the Balance Between Family and Running Businesses
Delegating: The key to scaling your business The challenges that came with her photography & videography businesses taking off on its first year Family versus passion Why authenticity is one key to success The importance of knowing your Why Shifting mindset to be happy in your situation How her home language business started What Cindy finds as the most impactful to starting a business How Cindy measures success [33:28 - 45:30] Closing Segment
Fun four questions with Cindy Recommended books by Cindy and Ashton Connect with Cindy on the links below
Key Quotes
“You have to be passionate about it (business) to start it but I don't think you have to know exactly what your passion is before you just dive into it… I can discover right now you can discover in the process if you do like it. You and I both learned by just by trying it.” - Cindy Oswald
“If you don't know why you're doing something, you will lose your purpose.” - Cindy Oswald
“Sometimes it is smart to stay in a job because you want that retirement, but health care, etc. But if it's really weighing on your health on your happiness, like how much is it actually helping you?” - Ashton Levarek
“Write down your goal, whatever that is that end goal, and then work backward from there.” - Ashton Levarek
Connect with Cindy
Website: https://www.homeschoollanguages.com/
Instagram: https://www.instagram.com/homeschool.languages/
Resources Mentioned
Everything Is Figureoutable
Find Your Why
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Atomic Habits
Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn or wherever you get your podcasts!
45 min