300 episodes

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

The Why And The Buy Christie Walters and Jeff Bajorek

    • Entrepreneurship
    • 4.8, 45 Ratings

Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

    Monday Musing: Taking A Break

    Monday Musing: Taking A Break

    How much is too much? That is the core question that Jeff poses today, as he himself prepares to go on a much needed vacation. There's been a lot of advice these past few months, and sometimes its hard to decide what guidance is best.
    Jeff urges us to stop and take some time for ourselves. To reflect on if it's worth pushing further and further if it comes at cost of your well-being and the love of what you do. Some might worry that taking a break would mean missing the boat. But maybe pausing for a breath, regrouping, and reevaluating, means you are giving the boat the maintenance it needs for a better journey ahead. 
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.

    • 11 min
    Yes And... with Gina Trimarco (Re-Broadcast)

    Yes And... with Gina Trimarco (Re-Broadcast)

    The concept of "Yes and" is a cornerstone of improv comedy. Now you may wonder what that has to do with you. Well, our guest today Gina Trimarco is here to tell you. Gina is a sales trainer, a consultant with Pivot10 Results, founder of Carolina Improv Company and host of the wonderful Women Your Mother Warned You About podcast.
    She talks with us today about how the principle of "Yes and" can be used to re-energize a stale or broken sales strategy. It's about opening yourself up to possibilities before saying no, being able to read others and to respond quickly. And sometimes, when situations are the most difficult, using "Yes and" will help you perform at your best. 
    This episode originally aired on April 1st, 2020
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.

    • 40 min
    Monday Musing: Guardrails

    Monday Musing: Guardrails

    We are all familiar with guardrails on roadways that keep us on the road when we traverse potentially dangerous areas. But what about guardrails in our professional life and our organizations?
    Today Christie talks about knowing our values, ethics and beliefs to guide the way. To know that we are there to be the best service provider to our clients. And to understand that lowering your price can be detrimental to both your organization and your client. 
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.

    • 8 min
    Doing It Old School with Jay Jensen

    Doing It Old School with Jay Jensen

    There are so many new tools and methods to prospect and make connections. But today's guest knows that none of those matter without the foundations of old school sales. 
    Jay Jensen, CEO of Sales Inc. joins Jeff today. He is irreverent, authentic, and a straight shooter with a dry wit that is often missing in the world of sales leaders. Jay spent years in the auto industry honing his sales craft, and he discusses the importance of process, relationship building, investing your time, and not being afraid of the ask. 
    Find out more about Jay Jensen here
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.
     

    • 35 min
    Monday Musing: Twists and Turns

    Monday Musing: Twists and Turns

    Just when you thought the path was straightening out, the bumps and curves come again. Jeff shares a poignant moment he had this past week, and how it jumped out as a metaphor for the ever changing and raging coronavirus and it's effects on our lives. 
    Listen to his advice on remembering where you started and where you want to end, beating frustration by using acceptance to shrink our ego, and remembering to focus on our process and not the result. 
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.

    • 10 min
    Defeat Call Reluctance with Connie Kadansky

    Defeat Call Reluctance with Connie Kadansky

    Just pick up the phone! It's that easy right? Not really. But today's guest is here to break down your call reluctance. Connie Kadansky is a sales trainer, coach and authority on sales communication. 
    She talks with Jeff and Christie about how call reluctance is an emotional reaction to a perceived threat - also known as fear. Many sales people hold onto those fears after they receive rejection in certain situations. But she explains that this is an exercise that begins with emotional intelligence. And the key is creating a mindset that let's you approach a prospect confidently, knowing the problem you are solving and the value you are bringing. 
    Learn more about Connie here
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.
    We have a LinkedIn Community where we're posting clips and having discussions about the episodes. Join us!
    Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you.
    The Why and The Buy is a Pod About It Production.
     

    • 37 min

Customer Reviews

4.8 out of 5
45 Ratings

45 Ratings

Jason D. Bay ,

My favorite sales podcast

This podcast is at the top of my list for sales podcasts. Jeff and Christie have A guests on the show every week and get much more out of them the cookie cutter…”Who are you? What do you do? What’s do you want to teach our listeners?”

They’re great interviewers and get a lot out of their guests. Subscribe to this podcast if you’re a rep, sales leader, or business owner looking for more inspiration and tactical advice on growing your sales.

CraigPi ,

Great podcast no matter where you are in your career

I have been listening for a couple months now and benefit greatly from the wide variety of information and guests Jeff and Christie provide. I especially appreciate the suggestion to study psychology and sociology to better understand our customers, as that will lead us to better serve them.
Craig P.

Bmusicman ,

Actionable takeaways every episode!

Loved this last episode and Christie’s point about the need for connecting values and action in corporate America. We need to keep naming this and talking about it. Thank you Christie and Jeff for making the space in the pod sphere for us to listen and learn for your expertise and your wider network.

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