The Mom Founders Table

Why Clients Fall Off Your Radar (and How to Fix It with a Customer Journey Map)

You work your ass off to bring in new clients — only to feel like you have to start from scratch every month. The hustle never ends, and honestly? It’s exhausting.

In this episode, we’re getting real about why clients fall off and what you can do to keep them coming back — not just for another project, but for the long haul. Because sustainable growth isn’t about chasing more leads… it’s about keeping the amazing ones you already have.

You’ll learn:

  • The 3 key phases of your client journey — and where most businesses drop the ball

  • How to identify your biggest drop-off points in marketing, sales, and client experience

  • Why retention is your smartest (and most profitable) business move

  • How to create simple systems that turn one-time clients into long-term relationships

  • The power of feedback loops, next-step offers, and client communication that actually works

If you’re tired of feeling like your business only thrives when you’re hustling for the next sale, this episode will show you how to scale smarter — with more retention, more referrals, and more freedom.

And if you’re craving a space where you can grow differently — one that helps you scale your service-based business without sacrificing your peace, relationships, or purpose — join the waitlist for my upcoming mastermind, designed for women who are already winning but want to do it better.

Join the waitlist to be the first to know when doors open. 

Chapters:

00:00 The cycle of constant hustle

02:18 Why clients fall off (and what it’s costing you)

06:44 Building trust and retention from day one

10:01 The 3 phases of your client journey

13:25 Retention vs. acquisition: where your energy should go 14:25 Filling the gaps with next-step offers

18:31 Spotting your drop-off points

22:21 How to scale smarter with what you already have

24:58 The mastermind for women scaling differently

Hashtags: #WomenEntrepreneurs #ClientRetention #BusinessStrategy #ServiceBasedBusiness #MomCEO #FemaleFounders #SustainableGrowth #WomenInBusiness #ClientExperience #MarketingStrategy #ScaleYourBusiness #WorkLessEarnMore #MomBusinessOwner #LeadershipForMoms #BusinessPodcast #EntrepreneurMindset