Why Creativity Is The Key To Successful Advertising (with Savannah Sanchez)

Last year, Savannah managed over $10 million in Facebook, Snapchat, and Google ad spend, so she seriously knows her stuff. On this episode, she shares:

• Why testing your creative matters more than your targeting.
• How to think about what your budget should be.
• How to get testimonials from your customers.
• How to manage your ads during a time of crisis.

Show Notes & Links:

• [4:21] Why you don’t need to be an ad guru to get started.
• [6:06] What should your ad budget look like?
• [7:32] Why Snapchat and Instagram are such great channels.
• [10:06] Why content that looks native to the platform is so important.
• [11:24] How to narrow in on the ads that are working best.
• [13:16] The biggest mistake brands make when it comes to creating ads.
• [14:33] How to get ad creative if you’re not comfortable in front of the camera.
• [24:15] What’s happening across your accounts due to COVID-19?
• [26:55] What to do if you’re not selling an essential product like hand sanitizer, toilet paper, etc.
• [29:52] The two things to keep an eye on right now.
• [31:30] How to keep your ads relevant and compassionate.
• [33:10] How not to run an ad right now.
• The Ecommerce Marketing Show Home
• ShopSmallEcomm.com
• Savannah’s site: The Social Savannah
• Facebook Ads Creatives Only Facebook Group
• Savannah Sanchez on Twitter
• Dave Gerhardt on Twitter