53 min

Why does the ad industry still seem like a 'private members' club'‪?‬ Campaign podcast

    • Marketing

Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to Brittaney Kiefer of how 'open' the UK advertising industry is and how to widen access to talent.Despite rising to become global president of Saatchi & Saatchi, Djaba claims his mother still has no idea what he does for a living, while Owen likens the industry to a private members' club.Omar Oakes and Kate Magee also address the week's most notable ad campaigns and industry news. They discuss whether the office could become a competitive advantage in media as the UK reopens from lockdown, and also unpick the state of gaming in marketing after Campaign's inaugural Gaming Summit.Episode notes (links to stories on campaignlive.co.uk)3:45: Pick of the week: Replens MD "Sex never gets old" (The Gate)
8:00 MoneySupermarket "Monster" (Engine)
10:15 Is the office a competitive advantage in media?
19:50 Gaming Summit: opportunities and warnings for marketers
27:50 Magnus Djaba and Ally Owen interviewThis episode was hosted by Campaign's media & technology editor Omar Oakes with associate editor Kate Magee and edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group

Publicis Groupe's Magnus Djaba and Brixton Finishing School's Ally Owen give a frank assessment to Brittaney Kiefer of how 'open' the UK advertising industry is and how to widen access to talent.Despite rising to become global president of Saatchi & Saatchi, Djaba claims his mother still has no idea what he does for a living, while Owen likens the industry to a private members' club.Omar Oakes and Kate Magee also address the week's most notable ad campaigns and industry news. They discuss whether the office could become a competitive advantage in media as the UK reopens from lockdown, and also unpick the state of gaming in marketing after Campaign's inaugural Gaming Summit.Episode notes (links to stories on campaignlive.co.uk)3:45: Pick of the week: Replens MD "Sex never gets old" (The Gate)
8:00 MoneySupermarket "Monster" (Engine)
10:15 Is the office a competitive advantage in media?
19:50 Gaming Summit: opportunities and warnings for marketers
27:50 Magnus Djaba and Ally Owen interviewThis episode was hosted by Campaign's media & technology editor Omar Oakes with associate editor Kate Magee and edited by Lindsay Riley.Read advertising industry news, features, and see the latest ads on campaignlive.co.uk.Follow us on Instagram: Campaign MagazineTweet Tweet @CampaignMagJoin our LinkedIn group

53 min