Little Talks Littlefield Agency

Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand.
How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive through marketing efforts.

From leveraging the local knowledge of dealers to taking advantage of co-op opportunities, Mike has some solid tactics to elevate dealer network marketing.

Warning: HubSpot humor kicks off this week with a quick laugh.

Give it a listen and let us know what dealer network tactics you find most effective.

- Sam, Roop, Brandon, Brenda, Claudia, and Mike

This week, Sam and Roop are all about HubSpot's new update. Big shoutout to Roop for exploring the Content Hub, which is still in beta. They're checking out how it changes the way we handle our digital content, from blog posts to tweets, using some cool AI tools. But remember, it's the human touch that keeps our content great!
HubSpot's latest features let you automate and personalize your content on different platforms easily while keeping your unique style. It's definitely something you want in your content toolbox. Roop pointed out that we're not ready to let robots do everything—they still need to learn a lot about how we do things.

For those of you wondering what the Enneagram even is, don’t stress. You're in good company because Sam and Roop break it down to explain why it's a game changer in every work environment. It's pretty simple but super insightful—the nine personality types can help you understand yourself AND others better. 

We're thrilled to host this week's special guest, Jay Schwedelson, president and CEO of Outcome Media, and one of America's foremost marketing authorities. He is celebrated as one the top 10 marketing experts nationwide. His Do This, Not That! is a top 10 marketing podcast—and a great listen if you love reality TV.
After Roop's memorable encounters with him at recent HubSpot INBOUND conferences, it's our privilege to welcome Jay to Little Talks. He's here to share crucial B2B email marketing strategies for engaging your target audiences on a weekly basis—yes, that's right, weekly!
So, grab your headphones and favorite junk food, and get the scoop on email tips and tricks from one of the best in the business.

This week, we're chatting about vertical vs. horizontal videos. Yep, those full-screen, eye-catching vertical vids aren’t just a fad; they’re changing the game. Why? They grab your attention, make your message pop, and are perfect for social media giants like TikTok and Instagram. It's like the difference between the old VHS tapes and the crisp BluRay – time to upgrade your content strategy!

Today's topic is a hot one in the world of B2B marketing: automation. You know how they say time is money? Well, in our world, efficiency is more than just a trendy word—it's the secret sauce to our success. Automation is changing the game, making our daily marketing tasks feel less like a chore and more like a supercharged strategy session. We're talking about turning those time-sucking tasks into opportunities to connect with customers on a personal level, all with the help of some clever tech. And let's not forget about CRM systems like HubSpot and Salesforce; they're not just great tools, they're our partners in crime, helping us keep up with our growing to-do lists without breaking a sweat.