51 min

Why Every Author Should Start a Podcast The Published Author Podcast

    • Entrepreneurship

When is the last time that your ideal client or prospective client invited you into their home in their quiet time?

Most entrepreneur’s would answer that question with “Never”. This is why Published Author’s latest guest Matthew Halloran is a huge believer in the power of podcasts, particularly for authors.

“A book is finite. You’ve got 300 pages or 200 pages,” says Matthew. “When the reader is done, they close the book and put it back on the shelf.”

When is the last time that your ideal client or prospective client invited you into their home in their quiet time?

Most entrepreneur’s would answer that question with “Never”. This is why Published Author’s latest guest Matthew Halloran is a huge believer in the power of podcasts, particularly for authors.

“A book is finite. You’ve got 300 pages or 200 pages,” says Matthew. “When the reader is done, they close the book and put it back on the shelf.”

51 min