Why Executives Are Terrified of Your Ideas: The Truth About Corporate Innovation - Bruno Pešec

Why do most corporate innovation projects crash and burn, even when the technology is flawless?

Bruno Pešec is a master at fixing broken innovation. He has advised some of the biggest companies in the world, helping senior leaders unlock €1 billion in new revenue. But Bruno isn't just a boardroom strategist—he's a martial artist with 30 years of training who runs his own dojo. In this episode, he explains how the discipline of taking a punch in the dojo directly translates to surviving the brutal, tankless work of corporate innovation.

This episode dives into the FailCraft theme of fighting the system. Bruno breaks down why your boss is actually terrified of your new ideas (hint: it's about reputation, not money), the #1 mistake that kills a project 100% of the time (The "Orphan Idea"), and the exact 3 questions you must answer before pitching a new concept to leadership.

In this episode of FailCraft, you’ll discover:

* **The Perfect Failure:** Why Bruno's technically flawless, regulation-defying freight train completely flopped in the market.

* **Executive Fear:** Why leaders secretly hate innovative ideas (and how to pitch them anyway by minimizing their risk).

* How martial arts training prevents you from panicking in the boardroom.

* **The "Orphan Idea":** The absolute worst mistake you can make when launching a new project.

* The 3 mandatory questions every business idea *must* answer before it's pitched.

* **Augmented Strategy:** Why your "gut feeling" is actually just another form of data.

* Bruno's definition of true success: Giving your knowledge to the next generation.

This episode is for corporate intrapreneurs struggling to get their ideas funded, executives who want to stop burning their innovation budgets, or anyone who needs the mental discipline to keep fighting for their vision.

**Connect With Bruno Pešec:**

* **Website & Newsletters:** https://www.pesec.no/

* **LinkedIn:** https://www.linkedin.com/in/pesec/

Chapters:

00:00 Hook: Why Executives Fear Innovation

01:05 Introduction: Bruno Pešec

01:36 The Flawless Freight Train That Completely Flopped

03:36 Why Leaders Are Terrified of New Ideas (Reputation vs. Risk)

06:04 Martial Arts in the Boardroom: Dealing with Aggression and Fragility

08:16 The "Orphan Idea": The #1 Mistake That Kills Projects 100% of the Time

10:29 Using Board Games to Simulate Business Failure Safely

12:10 How to Turn a "No" from Your Boss into a "Yes" (The 3 Questions)

14:29 Augmented Strategy: Combining Data with Intuition

16:06 Bruno's Definition of True Success

17:24 How to Connect with Bruno