Next in Media

Mike Shields

4,8 (42)
MARKETING
CHAQUE SEMAINE

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

-1 J · BONUS

The former President of Cameo Wants to Help Brands Go Shopping for Creators

Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other tech startups have failed in this realm, and why AI will help brands feel more safe about which creators they hand the keys to.

30 min
-3 J

How to Reach Multicultural Audiences in the Stream-First Era

Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST space, and why cable TV still makes sense for some media companies.

23 min
14 NOV. · BONUS

Ian Schafer on Why Creators Might Need Upfronts

Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.

21 min
12 NOV.

What's it like for Advertisers to Wait Around for the DOJ, and Google

Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why it's so hard to bake creators into traditional media planning, and what's really going on with sustainability.

28 min
7 NOV. · BONUS

How CookIt Media Is Helping Brands And Creators Break Bread

Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brands get right and wrong about this space, and why food is so perfect for other revenue streams.

28 min
5 NOV.

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for consumers' time and advertisers' wallets.

33 min
31 OCT. · BONUS

What's Really Holding Back Big Media From Doing More With Creators

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting YouTube and TikTok for talent.

21 min
29 OCT.

Sir Martin on AI, Google, and Trump

Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, the US Election, the future of ad agencies, and why the media business is a tale of two cities.

27 min

Tout afficher (189)

4,8

sur 5

42 notes

Too Good Not To Share

23/08/2023

Reviewing Version 4.1.0

Next In Media is the perfect name for this podcast. Each interview brings new ideas and their potential impact. Although forward looking, the topics are practical and have immediate relevance. Every time I listen, I find myself sharing episode links with peers and friends.
Best Media Pod

29/12/2022

2PacalypseNow

Work in ad sales (previously a buyer), I have always looked for a pod that wasn’t speaking just broadly about marketing or so top-line about the media sector, but actually wasn’t afraid to get in the weeds…well this is it. Mike is great and he has guests on that actually know their stuff and don’t speak down to the audience at all. It’s a great listen and will keep you more knowledgeable than your peers.
Love this podcast

15/02/2022

stephmokas

I get smarter with with listen. Entertaining, informative, fantastic and curious interviewer/journalist. Thank you!!
Great podcast!

12/12/2020

Karenakong

Well produced with a wide variety of topics and guests across all things digital marketing

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Création

Mike Shields
Années d’activité

2020 - 2024
Épisodes

189
Classification

Tous publics
Site web de l’émission

Next in Media

Actualité économique

Actualité économique

Chaque semaine
Entreprenariat

Entreprenariat

Tous les jours
Technologies

Technologies

Tous les 2 mois
Marketing

Marketing

Chaque semaine
Technologies

Technologies

Chaque semaine
Gestion

Gestion

Deux fois par semaine
Investissement

Investissement

Chaque semaine

Next in Media

The former President of Cameo Wants to Help Brands Go Shopping for Creators

How to Reach Multicultural Audiences in the Stream-First Era

Ian Schafer on Why Creators Might Need Upfronts

What's it like for Advertisers to Wait Around for the DOJ, and Google

How CookIt Media Is Helping Brands And Creators Break Bread

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

What's Really Holding Back Big Media From Doing More With Creators

Sir Martin on AI, Google, and Trump

Too Good Not To Share

Best Media Pod

Love this podcast

Great podcast!

À propos

Informations

Vous aimeriez peut‑être aussi

Next in Media

Épisodes

The former President of Cameo Wants to Help Brands Go Shopping for Creators

How to Reach Multicultural Audiences in the Stream-First Era

Ian Schafer on Why Creators Might Need Upfronts

What's it like for Advertisers to Wait Around for the DOJ, and Google

How CookIt Media Is Helping Brands And Creators Break Bread

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

What's Really Holding Back Big Media From Doing More With Creators

Sir Martin on AI, Google, and Trump

Notes et avis

Too Good Not To Share

Best Media Pod

Love this podcast

Great podcast!

À propos

Informations

Vous aimeriez peut‑être aussi