Why Her Anxiety Made Her a Better Leader - Alder and Co

Company: Alder & Co.
Owners: Mal Alder
Year Started: 2018
Employees: 1-10 

What happens when a creative writer with anxiety takes a leap into agency ownership? In this episode, Mal Alder shares her journey from newsroom intern to founder of a growing digital marketing agency. Learn how personal growth, client trust, and doing honest work became the foundation for long-term success.

Key Takeaways

• The surprising benefit of acknowledging anxiety as a business owner
• Why transparency and trackable results matter more than buzzwords
• A flexible approach to retainers that clients actually prefer
• How being selective about services leads to better client outcomes
• Why focusing on your own marketing presence isn’t selfish, it’s strategic