Why is a sales process important‪?‬ The Q and A Sales Podcast

Paul discusses the importance of the sales process from a seller standpoint as well as the leadership standpoint.
Show Notes:
Selling is neither easy nor predictable. Having a sales process will guide you. Trust the process.
A sales process gives you structure to progress the sale forward.
Are you struggling? A sales process will help you identify the phase at which your sales are stalling so that you can dig deeper, train, and address the issue.
As a sales leader, you can more effectively coach your team. A sales process will help you identify where your folks are struggling.
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