Why is product marketing often misunderstood? : with Vukasin Vukosavljevic The Yaag Project

In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist and is a rockstar that every SaaS company would want to have on their team.
He talks about:
--> Why is product marketing often very misunderstood?
--> What does the Lemlist product marketing playbook look like, what their goals and KPIs are
--> His GTM checklist
--> The process to seek customer feedback and the prioritization parameters for incorporating them
--> Common mistakes when product marketers leverage email as a channel and a lot more...